Here’s a link to a GREAT primer from Portland’s Neighborhood Notes blog that’s titled, “How Small Business Owners Should Be Networking.” It’s really all about the basics of networking for everyone and even covers how to utilize new school tools to make the most out of in-person opportunities. Below are the first few paragraphs to hopefully entice you into reading the rest of the post:
Networking doesn’t have to feel like a sale. Or an awkwardly ostentatious forum for egotistical schmoozing and one-upmanship.
Networking should feel more like socializing—finding common interests and then sharing ideas and solutions to problems—especially in Portland’s diverse but cooperative small business culture.
So-called networking “events” shouldn’t even necessarily be formal affairs or paid conferences, but rather a real, honest encounter where you can develop professional collaboration or even a friendship. And while networking often means breaking out of your shell and putting your best foot forward, many difficult situations in life are also moments of growth and require going outside of your comfort zone.
LUV this! 🙂
Here’s the link again: