This program is what you need if you want to maximize the launch of your book whether you’re working with a publisher, self-publishing or ready to boost your author platform!
Ready, Set, Let’s Launch Your Book!
“Working with Sandy to create my LinkedIn Profile was a fun, collaborative, and ultimately a very satisfying experience. The end result has already proved to be an excellent investment based on the feedback and opportunities I’ve received. Sandy’s interpersonal skills combined with her technical knowledge and social media savvy helped me to create a profile that actually reflects who I am today and who I want to be in the future. It was like getting the benefit of a career coach, psychologist, and social media consultant all rolled into one!” – Michelle E., Corporate Exec, Chicago
You’re Ready to Launch Your Book–Now What???
First things first…
Own your digital footprint.
The Book Launch Jump-Starter program starts with a phone-based discovery session so I can learn all about your book. Then, I’ll go off and do an audit of your current digital footprint as it relates to LinkedIn, your website (if you have one), a Google search, and your key social profiles.
After that, we’ll schedule coaching sessions to a) zero in on and define your personal brand, b) polish your LinkedIn profile and boost your skills on the platform, and then c) it’s time to fine-tune how you approach and leverage your network to get the word out.
“You are never too old to set another goal or dream a new dream.”
– C.S. Lewis
The brand that is you…
In this first module, we’ll define your professional, yet personal brand. The intent of personal branding is to attract people who want what you do in the way only you do it.
A well-crafted personal brand statement is essential to any author today. It becomes part of your story whether it’s shared online, at events or during media interviews. It helps others learn what sets you apart and can clarify the expertise you bring to your subject matter.
What we’ll work on together:
- Understanding what goes into an excellent personal brand and how it represents you
- Pinpointing your values, skills, motivation, and successes – so they can be incorporated into your statement
- Composing your personal brand statement
(This module is currently only available as part of my Jump-Starter programs.)
Next, we’ll schedule a one-on-one session to create an All-Star profile on LinkedIn where we perform a makeover so it’s specifically geared to attracting the types of promotional and media-related opportunities you’re interested in as an author.
This second module of the program includes everything you need to know about professionally showcasing your professional brand on LinkedIn. You’ll experience a detailed LinkedIn profile makeover and learn how to take control of ALL the information on your profile via some expert “LinkedIn Hacks” that can impact how well you “show up” on the platform.
Plus, we’ll review proactive strategies that will help you grow your network, find new opportunities, generate media and other interest, raise your visibility and more.
Once we’re done you’ll know how to execute effective tactics to leverage LinkedIn for a digitally-savvy book launch and/or to elevate your professional personal brand.
“Sandy has helped me with both my basic LinkedIn profile as well as how to use LinkedIn groups more effectively for my marketing plans and networking opportunities. She knows the in’s and outs of L-I so well and showed me lots of little things I never even knew I could do! Our time together was efficient, fun and so useful. I highly recommend her if you want to make more out of your LinkedIn connections for leads, referrals or just general brand awareness.” – Maria Ross, Red Slice
Never stop networking…
Now it’s time to fine-tune how you grow, approach and leverage your network.
If you’re going to publish a book, then networking is going to play a significant role in getting the word out about it. After all, many media interviews come about via networking and when you’re networking as an author, it’s usually all about meeting a few well-connected people who can vouch for your credibility and who are willing to refer you to a few other well-connected podcast hosts, etc.
What we’ll do together:
- Review effective ways to grow your network
- Identify the connections within your current network on which to focus
- Identify areas where you’ll likely find those elusive right-for-you new connections
- Create a personalized “networking map” and devise an outreach plan
- Uncover the influencers within your network
- Understand networking etiquette so you can excel at it and expand your network even further
- Tap into LinkedIn for new contacts, media folks and promotional partners
BONUS: Receive a signed copy of I’m at a Networking Event–Now What???: A Guide to Making the Most Out of Any Networking Event.
About the Book Launch Jump-Starter program:
You will be supported, guided, and held accountable throughout this program. My commitment to you is to help you confidently market yourself and master the increasingly important digital aspects of today’s book launch process. We’ll work either in person (TBD), via phone or Skype/Zoom from my SF Bay Area location.
Everything in this exclusive 3-part program is yours for only $1500 (when paid in full via Buy Now below) and is tailored to your individual needs and goals.
Ready to get started? Click the Buy Now button below to pay for your program in full and we’ll get started almost immediately! You’ll be able to pay with PayPal or a credit card.
If you’d rather spread the payments over 3 months (a modest split-payment fee applies) you can easily set up a subscription payment plan here.
Have questions? Use this handy link to schedule a free 30-minute consult to discuss your situation.
One last time, to purchase your Book Launch Jump-Starter program, please click the Buy Now button above and you’ll be able to pay with PayPal or a credit card.
In addition to the above, I partner with a few different editors and other book publishing experts to offer other additional book-related components, as needed.
Don’t think you need the Book Launch Jump-Starter program but still want some coaching? Check this out.
To purchase the LinkedIn module separately, please visit this link.
To purchase the networking module separately, please visit this link.
Sandy is a trainer “extraordinaire” and engaging speaker who makes marketing seem effortless on the digital platform. She an invaluable resource for those of us who are still learning to navigate the social media or are just too darn busy to learn the time-saving tricks/tips. Utilizing her strategic marketing expertise, she leverages her LinkedIn knowledge to craft the right messages for her clients’ audiences about people, experience, and products/services. Thank you, Sandy! – Leslie Thompson, formerly with Teknion
I’m confident you’re going to love working with me, but if you don’t, or find our work together is not what you needed, I absolutely, positively want to know! Simply email me within 48 hours of your purchase or session and I’ll give you a complete refund.