I thought I was done with these LinkedIn tips, but apparently I am not. 🙂
I just received an email from LinkedIn about using their messaging system and InMails in particular. They shared 5 good tips on how to make the most of these communications and I thought I should share it because most of this applies not only to InMails, but also to any email or message within LinkedIn or elsewhere, and regardless of the degree of connection:
1.First impressions count: Use a direct and informative subject line to make it clear what your message is about.
2.Less is more: Keep your message clear and concise. Longer messages tend to have lower response rates.
3.Mention common threads: If you know someone in common, or have similar backgrounds, mention it. It’s a great way to start a conversation.
4.Build credibility: Make sure your LinkedIn Profile is complete and up to date. A strong profile can help strengthen your message.
5.Reach out with confidence: InMails have a response guarantee*, so don’t be afraid to send them out. (Nice that they have a guarantee, but coming across with confidence is always key…just try not to come across as cocky.)
And, one last thing from Guy Kawasaki with which I totally agree:
The ideal length for an email is five sentences. The ideal content level is one idea. If you’re asking something reasonable of a reasonable recipient, simply explain who you are in one of two sentences and get to the “ask.” If it’s not reasonable, don’t ask at all.