Your Digital Footprint Explained Remember that salty comment you left on a blog post 5 years ago? Well, it is still there… Since 2007, one of my favorite content creators has been CommonCraft and their explainer videos. They’ve just rolled out a
Content Marketing Matters
Did you know that LinkedIn has recently made it possible for your Connections (yes, all 5,000 of them!) to see when you are actually on the platform (desktop or mobile)? It’s true! A few months ago they quietly added and turned on this feature…
Get Yourself a Content Marketing Toolkit
You need a content marketing toolkit if you would you like to: Build awareness among the right target audiences Create and distribute useful content that your prospects crave Nurture leads at each stage of the funnel until your prospects are ready to
Content Marketing Matters: Curation and Creation
In 2 different and recent interviews with Deb Krier, The Social Light, I share tips and dispel myths around content marketing and how simple it is to find, curate and even create your own high-quality content on which you can
Why In-person Networking Delivers When It Comes to Content Marketing
According to a Content Marketing Institute and Marketing Profs study: In-person events are rated most effective B2B tactic for content marketing. Throughout my travels as a speaker and trainer, I’ve found that 80{60023c7b1960a5fb9dae172379ca3153ba00fa4679a2b03978f428523be766b5} of professionals will admit that they dread