It’s true. Two great books, together at last and just in time for Class of 2014 gift giving!
When Maria Shriver’s daughter, Katherine, graduated from college she took her Mom’s advice. Sort of. Instead of trying to jump into the traditional job market, she decided to “pause” and keep herself semi-occupied by collecting “been there, done that” stories and writing a book.
With the title, I Just Graduated … Now What?: Honest Answers from Those Who Have Been There, and the fact that the word “networking” gets frequent mention after one graduates, you just know that it will be a great pairing with my own book, I’m at a Networking Event–Now What???: A Guide to Getting the Most Out of Any Networking Event. So get your gifting on and order copies of these inspiring and motivating books for your class of 2014 graduate via the link below!
About Katherine’s latest book:
Drawing on the stories and real-life experiences of more than thirty contributors including Anderson Cooper, Eva Longoria, Blake Mycoskie of TOMS shoes, Lauren Bush Lauren, and Andy Cohen, this guide for recent and soon-to-be graduates will help them find success and fulfillment in their work, relationships, and lives. In it you’ll find some surprising advice for graduates, including answers to questions like:
• How do I find my first job in a tough economy?
• How do I decide between a career that pays well and one that I’m passionate about?
• How do I balance work with friends, relationships, and family?
• Should I take a “gap year” before starting my first job?
• What should I do about my student loan debt?
More via her bio on Amazon:
Katherine Schwarzenegger, twenty-four, is an author, activist, and entrepreneur. A recent graduate of the University of Southern California, Katherine is a clear, sound voice for her generation. She hopes this new book will offer the direction needed to help young graduates navigate through the unknown with just a little less stress and a little more certainty. Throughout her process, Katherine has learned that there is no right way to figure out the next steps in your life, just your way.Read More
After receiving such a positive response to my recent post covering the 10 things I do on LinkedIn® each and every week, I knew it was time to share a few more of what I refer to as basic “LinkedIn Hacks,” so here goes.
Have you spent anytime poking around your Settings on LinkedIn? Well, if you haven’t you should. There are quite a few things there that if you knew exactly what they meant, you would be toggling off a check box or two faster than can read this post.
One of the two most important things I do when I first start a one-on-one session with a new client is to go into Settings/Profile/Privacy Controls and turn off the “Turn on/off your activity updates” option. Why, you ask? If you’re going to go into your LinkedIn profile to make a whole bunch of edits, in most cases, you’ll want to turn off those updates so your network isn’t getting a few too many bits of unnecessary info about you in their LinkedIn stream. Here’s what it looks like:
And I always recommend that my clients turn this back on just before they make their final major edit so that their polished new profile gets as many eyeballs as possible once it’s completed. Here’s what it looks like:
Now, take a look at the right-hand side of the profile above and look for the People Also Viewed box in the bottom corner. What you have to wonder is why would this person want to advertise the LinkedIn profiles of people who might be after the same job as she is or are competing for the same type of contract work? You can easily remove this box via Settings/Profile/Privacy Controls as well and I highly recommend doing it sooner rather than later.
It’s bad enough we appear to be stuck with the People Similar To box in the upper-right, but at least you can get rid of the People Also Viewed box and keep the distractions to a minimum when someone is checking out your profile page. LinkedIn is all about “being found” and why lose a visitor right after they find you?
Personally, I think LinkedIn should pay us to allow that box to appear on that page. However, what will likely happen down the road is that they’ll charge us for keeping the basic version without these type of “ads,” which is essentially what that box is and for your competitors no less.
And, lastly, if your Inbox keeps getting filled with unwanted InMails for things you don’t want or need, just wander over to Settings again, but this time look for Communications. There you’ll find, Turn on/off partner InMail. You can also turn off these solicitations/distractions by unchecking the boxes. See below:
Hope these “hacks” prove helpful to you, and if you’d like to learn more of my LinkedIn Hacks, or how to seriously leverage LinkedIn to achieve your goals, just click here.Read More
Did you know I offer a personalized, 2 hr one-on-one learning session for job seekers, career climbers or business owners looking to elevate their use of LinkedIn® for career management or business growth? Were you aware that what you do or don’t do, and what you have to say or share on LinkedIn are equally important? Yes, both are true!
During our session, I’ll take you on a deep dive into your LinkedIn profile as well as your current footprint on LinkedIn in general. I’ll show you ways to capitalize on LinkedIn’s functionality to demonstrate your expertise on your LinkedIn profile. And then we’ll review the many ways you can generate leads, exposure and interest via your overall presence on this powerful social networking tool (including groups). The session will be fun and relevant to your industry or specific goals. For example, maybe you want to move into a different industry or switch your target market? Well, I can help you polish and shift your brand on LinkedIn to support that.
Need a nudge? Please read these:
“My session with Sandy was invaluable at improving and completing my LinkedIn profile. She showed me how to tailor LinkedIn to my personal preferences and professional goals. I really enjoyed her hands-on approach and we worked on updates and edits during the session as she taught me about all the services LinkedIn provides. She has a wealth of knowledge in how to optimize LinkedIn!”
- Jean Santullo, Adjunct Faculty, College of Graduate and Professional Studies at John F. Kennedy University
“The two hours I spent with Sandy discussing my objectives and reviewing my LinkedIn profile were the best, most cost-effective two hours I’ve spent in a long time! Not only is Sandy an expert at virtually every aspect of LinkedIn, but also she makes the entire process fun and enjoyable. What’s more, since I’ve made the changes Sandy suggested, I have seen an increase in both the quality and quantity of my business leads. That’s ROI defined.”
-Emily C, Communications pro, small biz owner
“Sandy’s in-depth knowledge and perspective of LinkedIn is outstanding! As a consultant, Sandy helped me improve my LinkedIn profile in a thoughtful, appealing and SEO-friendly way. Sandy excels in leading you to fresh insights regarding your real goals, interests, and skills, and how to best present them using LinkedIn’s tools. Thank you, Sandy for all your knowledge and expertise!”
-Leslie Nathan, job seeker
Appointments became available starting Mon, March 11, 2013 and continue to fill up fast, so don’t wait! Why not jumpstart your spring and get serious about achieving your goals this year by maximizing your presence on LinkedIn this month?
Note: All sessions are typically conducted via Skype, Google+ Hangout or in Emeryville, CA. (Non-refundable if less than 48 hours notice of cancellation, otherwise, 50% refund.) This training is offered in a mutually convenient location to those in the SF Bay Area or as a phone or Skype/Google+ hangout session for only $279.
This year, take advantage of a 20% discount on all one-on-one and group LinkedIn for Career or Business trainings.
Here’s how to get your 20% discount:
All you need to do is complete my Contact form on Monday, Nov 26, 2012 with which training you’re interested in (some examples below) and you’ll save 20% off any of the 1-on-1 or group trainings I offer. It’s that easy!
Don’t put off getting some expert help on how to maximize your presence on (and use of) LinkedIn so you’re ready for an ah-mazing 2013!
Personalized LinkedIn trainings available:
•An in-person, 2 hour, customized session for a group or team of up to twenty-five (25) people is available (submit PAYMENT INFO HERE).
•I also offer a 2 hour personalized one-on-one session for job seekers, career climbers or business owners looking to elevate their use LinkedIn for career management or business growth. This training is offered in a mutual convenient location to those in the SF Bay Area or as a phone or Skype session at $149.
Leveraging LinkedIn…Beyond the Basics: I can deliver a webinar that includes sixty minutes of customized training for the people on your team already using LinkedIn at a beginner or intermediate level, and now would like to take their use of this powerful professional (not simply social) networking tool beyond the basics.
During a live webinar, we’ll review 20+ slides and do some live searches within LinkedIn that are sure to spark a few new ideas and then have a brief Q&A at the end. Fee: $49/attendee, includes a link to a handy and downloadable LinkedIn checklist.
Feedback worth sharing:
“Sandy’s in-depth knowledge and perspective of LinkedIn is outstanding! As a consultant, Sandy helped me improve my LinkedIn profile in a thoughtful, appealing and SEO-friendly way. Sandy excels in leading you to fresh insights regarding your real goals, interests, and skills, and how to best present them using LinkedIn’s tools…”
- Leslie N., job seeker
“Due to Sandy’s knowledge-base and integrity, I invited her to participate as an Expert at my Virtual Summit for Women. She was a diligent presenter who articulated the content beautifully and provided incredible value. Sandy presented on “Leveraging LinkedIn: Getting the Most Out of this Powerful Professional Networking Tool.” As a result of what Sandy taught, I made over half a dozen changes to my LinkedIn profile… and I’m seeing the positive results!”
- Suzanne D., entrepreneur
Note: All prices increase Jan 1, 2013, so be sure to take advantage of this super Cyber Monday Offer on Nov 26th!Read More
Have you jumped on the personal brand wagon yet?
Personal branding is still a hot topic, so I thought I’d use this post to share some of the ways that you can use LinkedIn to cultivate and reinforce your personal brand. First off, let’s agree that your personal brand represents how you market yourself to the world. It’s what comes to mind when people you know think of you, and it tells folks you don’t know what you represent, offer or are a go-to person for.
As an example, my personal brand is that of a connector, networking maven and person that can almost always find a way to make things happen. It’s funny to think that back in the late 80s I unwittingly started cultivating my personal brand when I ordered custom license plates for my car that said, “HAS A WAY” on them. I happily gave those plates (and my car) up when I moved from Chicago to San Francisco in the late 90s, but that part of my personal brand identity definitely stuck.
Define Your Brand
If you haven’t identified your own personal brand yet, I recommend you spend at least a half hour this week thinking about and then listing the things:
- for which you are known
- for which you want to be known
- you are most likely to say when asked, “What qualities differentiate you from your peers (or competitors)?”
Rethink your Headline: Distill what you’ve come up with and use it to inform the edits you should make to your LinkedIn profile. Does you headline reflect what you are versus what your job title or role is? (There’s a place for title by your company’s listing in your job history.) On mine, for example, I currently have:
Professional Networking Expert, Author & Keynote Speaker, Training & Professional Development Consultant
Create a public URL: Additionally, if you haven’t set up your Personal LinkedIn URL yet, it is time. Look under “Profile” then “Edit Profile” to find “Public Profile” and carefully consider whether you want to use your name, business name or a nickname in the URL. This is a great link to share in your email signatures or on your personal business cards if you don’t yet have a website you’re proud of or a job or a personal Tumblr or similar page. For example, mine is http://www.linkedin.com/in/sandyjk
Improve your summary: Use your “Summary” as you would an elevator pitch, brief cover letter or biography, but do make sure that your personality comes through.
A much-challenged belief that LinkedIn is your resume online is inaccurate. Your LinkedIn profile summary is actually a less formal way to present your best possible self to the professional world and when would you ever want to sound like a robot to another human? Leave the robotic resume speak for the specific job listing within your profile, but even there, let SEO (search engine optimization) tactics guide your descriptions.
Focus on words you think a prospect, recruiter or hiring manager looking for someone like you would use to search the vast LinkedIn database. Here are a few I’ve seen in the “Specialties” section and/or within the listings in the “Experience” section:
-executive, managed, global, delivered, sold, produced, developed, wrote, author, speaker, marketing, built, start-up, etc.
Make smarter status updates: Make sure your status updates (and tweets if you’ve linked Twitter to your profile) reflect the things/topics for which you want to be known and keep your self-promotion in line by using the Pareto principle (80/20 rule) and share insights or “on brand” content 80 percent of the time and only share your good news or accomplishments 20 percent of the time.
Share your expertise: Last, but certainly not least, peruse the
“Discussions” and “Answers” sections groups you are a member of within LinkedIn for relevant to you or your industry conversations where you can showcase your personal brand by contributing meaningful insights, knowledge or ideas. This is a great way to build your reputation and awareness with people who don’t already know you or what you represent. But, a word of caution, it’s also a great way to tarnish your personal brand if you use your comments to solely promote yourself or business or as what’s called “link bait” to get people to visit your site or Facebook page.
Hope this motivates you to jump on the personal brand wagon!Read More