Company pages on LinkedIn aren’t just for companies like Cisco, Chase or Facebook. And if you haven’t added a company page for your business on LinkedIn you’re missing out.
When you have a Company Page set up on LinkedIn you can not only share news about and promote your business, you can create a way for those not quite ready to buy your product or service to stay informed without having to commit in any way whatsoever. Followers of your page don’t need to provide their email or “connect” formally. (And, yes, I know many of us want email addresses, but smart people know better than to fall for most email collection tactics).
3 2 basic steps to get started:
- Create a company profile. Tell your company’s story and give customers, prospects, and job seekers a place to learn about your business, your employees, and your brand.
- Add Showcase tab. Catch the eye of prospective customers by featuring products, services, or anything else that would be relevant to your target audience.
Spotlight customer recommendations. Invite customers to recommend your products or services. Recommendations provide an authentic endorsement, making it easy for prospective customers to feel confident about doing business with you.(LinkedIn retired this feature much to the chagrin of many folks that had spent tons of time cultivating product-specific recommendations here.)
Here’s video that covers the basics. Once your page is up you can start developing a “follower” community and begin building valuable relationships that just might translate into new clients if you keep your company page fresh and manage it effectively.
Keeping your page fresh can easily be done by making frequent Status Updates, so here’s a brief video that shows how to utilize Status Updates on your Company Page to share info and increase your visibility with members of your Follower network.
Click here to check out my Company Page for an example and please let me know if you have any questions or would like to get my help with polishing your presence on LinkedIn. We can focus on your profile, Company Page or even Groups, whatever you’d like. Here’s the link to learn more about my Mastering LinkedIn sessions today!