Posts Tagged "social networking"

A Valentine’s Day Gift For You: The 2014 DIY LinkedIn Profile Audit is here!

Posted by on Feb 7, 2014 in Consulting, marketing | 0 comments

I’m pleased to announce that I have an updated version of my DIY LinkedIn Profile Audit tool. This is a revision to my 2012 version and as my Valentine’s Day gift to you, it’s FREE! Complete the form to the right to get your download of my DIY LinkedIn Profile Audit Checklist today!

If you haven’t gone through my checklist before, I reco setting aside about 30-45 minutes this week to tackle my do-it-yourself LinkedIn profile audit and see if you don’t attract some new eyeballs, generate a few leads or (re)connect with some new people on LinkedIn. Enjoy!

Download the 2014 LinkedIn Profile audit tool here

Complete the form to the right to get your FREE Download of my DIY LinkedIn Profile Audit Checklist today!

Not the DIY type?

I also offer a personalized 2 hr session for business owners, job seekers or career climbers looking to take their use of LinkedIn for career management or business growth to another level. This is a deep dive into your LinkedIn profile and exploration of the many ways you can boost your brand, generate leads and grow your network via a new, polished presence on LinkedIn. If you’re ready to get started, please pay in advance and submit your session PAYMENT INFO HERE. This training is offered in a mutually convenient location to those in the SF Bay Area or as a phone or Skype/Google+ hangout session at only $279. Need to know more? Contact me via this handy form.

Testimonials:

“SanAlok Kapur, Mobile & Emerging Media Senior Business Leaderdy is a career coach, motivator and guide par excellence. She has personally counseled and helped me think through my career objectives in light of my current experiences as well as future aspirations. I would recommend her to anyone looking to better message their current work experience, articulate their career objectives to potential employers or simply structure their resume. She is a LinkedIn savant and can also help anyone make better use of this excellent tool!” Alok Kapur, Mobile & Emerging Media Senior Business Executive, Microsoft

Magazine and Corporate Communications Writer, Laura Hilgers“I hired Sandy to help beef up my LinkedIn profile, and was very pleased with her services. She thoroughly explained how to raise my profile, walking me through every step, and I came away feeling significantly more informed and confident about making the most of this networking tool. She’s a great asset for any small business owner.” Laura H, Magazine and Corporate Communications Writer

Emily Cohen, writer and lots more

“The two hours I spent with Sandy discussing my objectives and reviewing my LinkedIn profile were the best, most cost-effective two hours I’ve spent in a long time! Not only is Sandy an expert at virtually every aspect of LinkedIn, but also she makes the entire process fun and enjoyable. What’s more, since I’ve made the changes Sandy suggested, I have seen an increase in both the quality and quantity of my business leads. That’s ROI defined.” Emily C, Communications pro, small biz owner

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5 Most Popular Posts of 2013: LinkedIn Tips and more

Posted by on Dec 30, 2013 in Consulting, strategy | 0 comments

Well, 2013 is almost a wrap and, to sum up a pretty great year, I’m sharing my top 5 articles/posts of 2013. You loved (and shared) them the first time, so here they are one more time — I hope you enjoy!

Wishing you a very happy 2014!Happy, Happy New Year!

  1. 10 of My Favorite Quotes About Networking
  2. 7 Savvy Networking Tips
  3. The 10 Things I Do on LinkedIn Each and Every Week
  4. 3 Simple Steps to Get Started With a Company Page on LinkedIn
  5. 3 Things You Should Do On LinkedIn Sooner Rather Than Later

P.S. Last chance to take advantage of $50 off 2013 prices for a 2 hr personalized Boost Your Brand on LinkedIn session. Click here to secure this special pricing!

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Even Al Roker Gets Overwhelmed By LinkedIn

Posted by on Dec 20, 2013 in Consulting, strategy | 0 comments

It’s true. Even Al Roker, the weatherman for NBC’s TODAY show, gets overwhelmed by LinkedIn.

Actually, on Dec 11, 2013, and during the very chatty 3rd hour of TODAY, a segment aired about the most overused words on LinkedIn. And in it, he shared that he finds LinkedIn “annoying” and “overused.” [VIDEO]

To be exact, first, he said he found the unsolicited invites from people he knew annoying and that they should just call him. And then, after Natalie (Morales) was finally able to read the list of the words in question, he piped in again saying he had another word to describe LinkedIn and it was, “really annoying.”

Being the super fan/user of LinkedIn that I am, I couldn’t believe it! Did he really not know that he could change his Settings to control the Communications within and from LinkedIn?  I sent out a tweet soon after hearing his negative critique of the world’s most popular business networking platform. Truth is, I was a bit stunned by the intensity of his disdain for LinkedIn in general and that he’d somewhat trash a public company so, um, publicly.

To my surprise, he (or one of his minions) replied to my tweet a few days later on Fri, Dec 13th, and then I replied to his tweet with a marked-up screen grab showing how he could change his settings (below, for convenience):

SandyJK schools Al Roker on his LinkedIn Settings

Click to view this screen grab larger

LinkedIn Settings to control invites

Click to enlarge

I also found some interesting tweets about it from Dec 12th:

A few tweets about Al Roker's LinkedIn blast

What do you think? Did he overdo it or is he just a n00b and without a clear understanding of how he can manage his presence on the platform? Do you think I should offer to appear on the show and give him a LinkedIn Hacks session? (I’m all in!)

Please copy, paste and tweet this if you think I should pitch them:

@TODAYshow you need to invite “LinkedIn Ninja” @sandyjk on to do a #LinkedIn Hacks session w/ @alroker She can definitely help him!

Or, just click the text below and a tweet (that you can still edit) will be generated for you!

Tweet: @TODAYshow you need to invite “LinkedIn Ninja” @sandyjk on to do a #LinkedIn Hacks session w/ @alroker She can definitely help him!

Please let me know if you have any questions about these Settings or want to take advantage of my Dec ’13 promotion to save $50 on a 2 hr personalized LinkedIn learning session with yours truly. We can focus on your profile, Settings, Company Page or even Groups, whatever you’d like.

Here’s the link to secure the special pricing today!

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What IS the connection between social networks and being lonely?

Posted by on Nov 11, 2013 in Consulting, networking | 0 comments

I’ve been a proponent of quality over quantity when it comes to my social circles for years now. And as Malcolm Gladwell highlighted in “The Tipping Point,” 150 has shown to be the magic number for most people when it comes to counting the number of quality connections one can have that truly matter.

In this same vein, I came across a very clever video from Shimi Cohen titled, “The Innovation of Loneliness” which just might get you to reframe what you likely think about social media, creating a real connection and being lonely. Brilliant piece!

The Innovation of Loneliness from Shimi Cohen on Vimeo.

And here’s one of my favorite replies to a comment Shimi received:

 
Shimi Cohen

Shimi Cohen PLUS 

….The Idea isn’t that we are more lonely because of social media. It’s that we feel more lonely because of social media. Being alone, which in the past was bearable for at list a while, today becomes unbearable at all even for a few minutes. whenever we sit alone, or finding ourselves waiting in line / red light or even before going to sleep, today we automatically reach to our phones to connect. So i’m not saying that being alone will make us less lonely, I’m just saying that we shouldn’t be afraid of being alone from time to time, as when we will, we will see that being alone won’t make us feel so lonely once we understand it.

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3 Things You Should Do On LinkedIn Sooner Rather Than Later

Posted by on Oct 8, 2013 in Career, Consulting, strategy | 0 comments

After receiving such a positive response to my recent post covering the 10 things I do on LinkedIn® each and every week, I knew it was time to share a few more of what I refer to as basic “LinkedIn Hacks,” so here goes.

Have you spent anytime poking around your Settings on LinkedIn? Well, if you haven’t you should. There are quite a few things there that if you knew exactly what they meant, you would be toggling off a check box or two faster than can read this post.

One of the two most important things I do when I first start a one-on-one session with a new client is to go into Settings/Profile/Privacy Controls and turn off the “Turn on/off your activity updates” option. Why, you ask? If you’re going to go into your LinkedIn profile to make a whole bunch of edits, in most cases, you’ll want to turn off those updates so your network isn’t getting a few too many bits of unnecessary info about you in their LinkedIn stream. Here’s what it looks like:

Look for the Activity Broadcasts box in Settings

And I always recommend that my clients turn this back on just before they make their final major edit so that their polished new profile gets as many eyeballs as possible once it’s completed. Here’s what it looks like:

Remove the People Also Viewed box to keep people on your page

Now, take a look at the right-hand side of the profile above and look for the People Also Viewed box in the bottom corner. What you have to wonder is why would this person want to advertise the LinkedIn profiles of people who might be after the same job as she is or are competing for the same type of contract work? You can easily remove this box via Settings/Profile/Privacy Controls as well and I highly recommend doing it sooner rather than later.

It’s bad enough we appear to be stuck with the People Similar To box in the upper-right, but at least you can get rid of the People Also Viewed box and keep the distractions to a minimum when someone is checking out your profile page. LinkedIn is all about “being found” and why lose a visitor right after they find you?

Personally, I think LinkedIn should pay us to allow that box to appear on that page. However, what will likely happen down the road is that they’ll charge us for keeping the basic version without these type of “ads,” which is essentially what that box is and for your competitors no less.

And, lastly, if your Inbox keeps getting filled with unwanted InMails for things you don’t want or need, just wander over to Settings again, but this time look for Communications. There you’ll find, Turn on/off partner InMail. You can also turn off these solicitations/distractions by unchecking the boxes. See below:

InMails for partners of LinkedIn - find in Settings/Communications

 

Hope these “hacks” prove helpful to you, and if you’d like to learn more of my LinkedIn Hacks, or how to seriously leverage LinkedIn to achieve your goals, just click here.

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