Today, after speaking at an event where 80% of the room was hardly leveraging LinkedIn at all, I thought I’d share the 10 things I do on LinkedIn each and every week as inspiration for others to do more on this powerful professional networking platform. If you start doing even just a few of these things, I bet you’ll see some new (and welcome) outreach or activity.
- Update my status on my profile with either news about a connection or an upcoming speaking engagement I have.
- Share something worthy that a connection has posted.
- Review my main stream and Like or Comment on things my network has shared.
- Review who’s looking at my profile and see if there is anyone I want to connect with on the list. (BTW, no upgrade, had it through a prior job and didn’t real see any real value in it as long as you check it every few days, which I do.)
- Share an industry-relevant article, post or maybe a new service offering on my Bella Domain Media company page.
- Endorse what I’m comfortable endorsing for direct connections. (Does anyone really endorse people they couldn’t vouch for during a reference request?)
- Research people or companies I’m interested in or are targeting for future work or collaborations.
- Follow some new (to me on LinkedIn) thought leaders or Company pages.
- Check out what’s happening within some of the groups where I’m most active. (Comment and Like where appropriate.)
- Grow my network by sending personalized Invitations to Connect to the new people I meet (or like) each week.
What do you do on LinkedIn on a regular basis? Please feel free to add your weekly To Dos on LinkedIn, so others can learn from you too. Thanks!Read More
Another fun infographic, this one shared via The Undercover Recruiter. The folks at Social@Ogilvy did a great job illustrating five of the tips I share in my DIY LinkedIn Profile Audit Checklist. I owe them! You can download it via this post —–> DIY_LinkedIn_Profile_Audit1_SandyJK_BDM. Enjoy!
Headshot Days May 2013: San Francisco
With social networking sites like LinkedIn being such an important part of how we connect with one another, having a professional headshot is simply no longer optional. Your headshot is your online “first impression” and tells the world that you mean business.
Our photographer’s fees for a professional studio sitting begin at $450, but not during Headshot Days! Reserve your spot today and pay the deeply discounted rate of just $195.
To claim your space, visit the registration page, read through all the pricing and cancellation clauses (also below), then select your preferred time slot. Please note that prepayment is required to lock in your slot. You will then be directed to the Headshot Days Payment page to complete your order. That’s it! You’ll get a confirmation and further instructions as the event draws near.
We hope you can take part in this very special event and get a professional headshot for all your social networking, professional branding and horn-tooting needs. Here’s everything you need to know to sign up today:
DATES & AVAILABILITY
- Friday, May 10, 2013: 10:30am to 6pm, last appt at 5:30pm
Saturday, May 11, 2013: 10am to 1:30pm, last appt at 1:00pm
You can see the remaining time slots on our Sign-up Genius page – lock yours in today! And then pay for your session via our PayPal cart here. (Reminder: Your slot will not be secured until payment is received.)
FEES We’re excited to be able to offer you a professional headshot session which includes one retouched 8×10 JPEG at 300ppi delivered via e-mail for just $195 (regularly $450 and up.) This includes minor retouching such as softening under the eyes, smoothing wrinkle lines, eliminating lens glare and hiding minor stray hairs.
- Wardrobe change – $50. Pre-purchase required. Does not apply to a change of jacket or tie but is intended for those clients who want to have an entirely new look (for example, corporate attire or casual wear.)
- Additional images – $35 each including minor retouching. It may be hard to choose just one! You can select this option before or after your session.
- Make-Up – see below
- Deluxe retouching is available at flat rate of $40 for up to 3 images.
MAKE-UP Professional make-up application is highly recommended for both men and women who want a first-rate photo. As beautiful as you naturally are, professional make-up helps conceal any blemishes, minimize dark circles under eyes, eliminate five o’clock shadow, catch flyaway strands of hair, and prep your face for the lighting required in a professional shoot. Many of the headshots you see featured on Nathan’s site have had professional make-up, and some of the women are wearing false eyelashes to give their eyes depth and “pop.” If you select this option, you will need to arrive 45 minutes prior to your session time so block your calendar accordingly.
- Women $80*
- Men $60
- Eyelashes $15 and they’re yours to keep!
Advance purchase is required to ensure we have enough time, talent and product on hand. If you’re waffling, consider this: if I had to choose between a night out on the town and having my make-up done for this shoot, I’d gladly stay in all weekend to get the best shot possible.
TIPS FROM OUR PHOTOGRAPHER We are thrilled to have Nathan Phillips participating in this event! He’s a talented local photographer and has photographed Gavin (yes, that one!), Michael Phelps, Dana Carvey, MC Hammer, Vida Blue, the CEO of NetApp and everyday legends-in-the-making just like you. He knows a thing or two about getting the best shot, so please take note of his tips:
- Dress as you want to be perceived. If you have a casual look or want to look creative, dress accordingly. If you are gunning for the corner office, wear corporate attire.
- Stay away from plaids, prints, and checks; solids work best. Regardless of physique, most people look better with garments that cover upper arms.
- Ladies, if you are not purchasing the professional make-up upgrade, apply your own as if you are going out for an evening function. Consider false eyelashes to bring your eyes forward. Don’t laugh – all the models featured on most photographer’s websites have them!
- Gentlemen, off-white or light blue shirts work a bit better with a jacket and tie, if you’re going for the corporate look.
- RELAX! This is going to be fun.
We can’t wait to see your new headshot online soon.
With the recent changes to the LinkedIn profile causing a seismic shift in the social networking universe (kidding! totally exaggerating), I thought I’d take a minute to comment on one of the things that has now taken center stage as a result of the change; your LinkedIn profile Summary.
An opportunity to share your POV
I’ll start by sharing what a first-person narrative is and why it matters.
The Summary section on your profile is one of the few places where you get to share your point of view (POV), which means you are the narrator and can give this section your “voice.” It’s not a cover letter or bio written by your corporate communications department, a copywriter or maybe a LinkedIn profile makeover consultant. This is your opportunity to speak normally and give people a sense of who you are and what makes you tick.
Pretend you’re in an elevator (or having coffee) with a FOAF (friend of a friend)
I think it’s safe to say that you can even consider the Summary section a place to share an online version of your elevator pitch, which is supposed to be a quick, succinct summation of what your business is and who you are in relation to it. I know that’s a simplified version of one, but let’s just go with this. Approach writing the summary as if you’re speaking to a friend of a friend so you don’t sound as stiff as you might with a complete stranger or prospect in an elevator. (This is what I tried to do in mine below, but it definitely needs a bit more work.)
Also worth noting is that when LinkedIn redesigned the profile they hid the website links and other contact info (Twitter handle, email, etc), which essentially shifted the Summary section up, so it’s more visible than ever. Here’s a screen grab with the Contact Info section opened below:
I recommend spending some time working on your Summary so you can take advantage of this valuable “real estate.” And, please stop referring to yourself in third-person so you can begin sharing your unique POV with those that visit your profile in the future.
Please comment here if you’ve noticed any other changes to the profile layout that will affect us all going forward.
Fact: LinkedIn users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. (This is partly because complete profiles get ranked higher when someone does a search.)
Fact: A recent Jobvite survey found that 93% of recruiters use LinkedIn to source candidates. (No surprise there.)
So, whether you’re a W-2 employee, a 1099 contractor, small biz owner or job seeker, you need to confirm that your profile is 100% complete.
According to my source (LinkedIn), a complete profile on LinkedIn includes:
- Your industry and location
- An up-to-date current position (with a brief description)
- Two past positions
- Your education (include your high school, or coursework if you’re a “some college,” like me)
- Your skills (minimum of 3)
- A profile photo (no animals in these photos, please, and a smile is best)
- At least 50 connections
And if you think your entire profile could use a thorough audit, or maybe just a bit of a makeover, check out this handy DIY tool I now offer via download
for only $9.99 download or feel free to contact me to schedule a personalized 2 hr session so we can tackle your LinkedIn profile together and then we’ll make sure you are maximizing your time on this powerful platform.