As a solopreneur, I occasionally have an idea or conundrum that I wish I could just bounce off someone else. Or, sometimes, there’s a challenge or business option I need to talk through a bit because I’m one of those people that needs to talk to think, as opposed to think so I can talk. I’m betting many of you can relate.
In both situations, I’ve often thought how nice it would be to be able to pay an expert or “thought leader,” for 20-30 minutes of their time to help me brainstorm what’s on my mind or a sweet-sounding opportunity I’ve recently come across. And wouldn’t it be great if there was no obligation to officially engage or hire her/him for a minimum amount of time or term length? Yes, it would.
Finally getting some clarity
This is where getting Clarity comes in! Turns out it’s a perfect service for my own needs and I wanted to share it with you for yours. The idea’s simple: once you’re on the Clarity.fm home page, just search by subject matter for an expert to help you and then request a call with them for however long you need/can afford (up to 1 hour). Here’s a sneak peek at how you can rent someone’s brain via Clarity:
And, yes, starting February 1, 2014, I’m now offering YOU this on-the-fly support as well because I’ve officially been accepted as an “expert” on Clarity. This awesome “on demand business advice” service exists for anyone (with a credit card) to utilize.
I hope you give Clarity a try and if you’re a friend/fan, maybe you’ll consider logging in via LinkedIn and/or Facebook and find/fave my profile to help me get a gold star by my name as shown below (look for the red arrow):
I love it when a plan comes together
Finding this service was kismet, because over 10 years ago a former colleague had given her notice to our mutual employer and a few days before she left she said, “What am I going to do without having you available to bounce things off of?! I wish I could just rent your brain and pay with a credit card to get your advice on demand.” So, as soon as I learned about it, I knew I had to get on board the Clarity train because this idea’s time had finally come.
BTW, Clarity even offers a handy little guide for making the most of your time and money when utilizing the service. If you give it a try, please come back and share your experience in the Comments section.Read More
Well, 2013 is almost a wrap and, to sum up a pretty great year, I’m sharing my top 5 articles/posts of 2013. You loved (and shared) them the first time, so here they are one more time — I hope you enjoy!
- 10 of My Favorite Quotes About Networking
- 7 Savvy Networking Tips
- The 10 Things I Do on LinkedIn Each and Every Week
- 3 Simple Steps to Get Started With a Company Page on LinkedIn
- 3 Things You Should Do On LinkedIn Sooner Rather Than Later
P.S. Last chance to take advantage of $50 off 2013 prices for a 2 hr personalized Boost Your Brand on LinkedIn session. Click here to secure this special pricing!Read More
Did you know I offer a personalized, 2 hr one-on-one learning session for job seekers, career climbers or business owners looking to elevate their use of LinkedIn® for career management or business growth? Were you aware that what you do or don’t do, and what you have to say or share on LinkedIn are equally important? Yes, both are true!
During our session, I’ll take you on a deep dive into your LinkedIn profile as well as your current footprint on LinkedIn in general. I’ll show you ways to capitalize on LinkedIn’s functionality to demonstrate your expertise on your LinkedIn profile. And then we’ll review the many ways you can generate leads, exposure and interest via your overall presence on this powerful social networking tool (including groups). The session will be fun and relevant to your industry or specific goals. For example, maybe you want to move into a different industry or switch your target market? Well, I can help you polish and shift your brand on LinkedIn to support that.
Need a nudge? Please read these:
“My session with Sandy was invaluable at improving and completing my LinkedIn profile. She showed me how to tailor LinkedIn to my personal preferences and professional goals. I really enjoyed her hands-on approach and we worked on updates and edits during the session as she taught me about all the services LinkedIn provides. She has a wealth of knowledge in how to optimize LinkedIn!”
- Jean Santullo, Adjunct Faculty, College of Graduate and Professional Studies at John F. Kennedy University
“The two hours I spent with Sandy discussing my objectives and reviewing my LinkedIn profile were the best, most cost-effective two hours I’ve spent in a long time! Not only is Sandy an expert at virtually every aspect of LinkedIn, but also she makes the entire process fun and enjoyable. What’s more, since I’ve made the changes Sandy suggested, I have seen an increase in both the quality and quantity of my business leads. That’s ROI defined.”
-Emily C, Communications pro, small biz owner
“Sandy’s in-depth knowledge and perspective of LinkedIn is outstanding! As a consultant, Sandy helped me improve my LinkedIn profile in a thoughtful, appealing and SEO-friendly way. Sandy excels in leading you to fresh insights regarding your real goals, interests, and skills, and how to best present them using LinkedIn’s tools. Thank you, Sandy for all your knowledge and expertise!”
-Leslie Nathan, job seeker
Appointments became available starting Mon, March 11, 2013 and continue to fill up fast, so don’t wait! Why not jumpstart your spring and get serious about achieving your goals this year by maximizing your presence on LinkedIn this month?
Note: All sessions are typically conducted via Skype, Google+ Hangout or in Emeryville, CA. (Non-refundable if less than 48 hours notice of cancellation, otherwise, 50% refund.) This training is offered in a mutually convenient location to those in the SF Bay Area or as a phone or Skype/Google+ hangout session for only $279.
Are you a business owner or solopreneur looking for a mastermind group on steroids, intense one-on-one consulting sessions, a private focus group, and a seminar-gone-wild all wrapped into a 2-day live event taking place in a fabulous setting? Well, I’ve got one for you!
Use coupon code: sandyjk to get a very special discount* on this amazing opportunity to revitalize your biz, discover untapped opportunities and achieve new levels of income this November.
Please don’t hesitate to contact me with questions about this exclusive summit which will be limited to only 10 attendees.
* $500- off for CA residents or $1000- off for non-CA residents (to help with travel expenses)Read More
Have you jumped on the personal brand wagon yet?
Personal branding is still a hot topic, so I thought I’d use this post to share some of the ways that you can use LinkedIn to cultivate and reinforce your personal brand. First off, let’s agree that your personal brand represents how you market yourself to the world. It’s what comes to mind when people you know think of you, and it tells folks you don’t know what you represent, offer or are a go-to person for.
As an example, my personal brand is that of a connector, networking maven and person that can almost always find a way to make things happen. It’s funny to think that back in the late 80s I unwittingly started cultivating my personal brand when I ordered custom license plates for my car that said, “HAS A WAY” on them. I happily gave those plates (and my car) up when I moved from Chicago to San Francisco in the late 90s, but that part of my personal brand identity definitely stuck.
Define Your Brand
If you haven’t identified your own personal brand yet, I recommend you spend at least a half hour this week thinking about and then listing the things:
- for which you are known
- for which you want to be known
- you are most likely to say when asked, “What qualities differentiate you from your peers (or competitors)?”
Rethink your Headline: Distill what you’ve come up with and use it to inform the edits you should make to your LinkedIn profile. Does you headline reflect what you are versus what your job title or role is? (There’s a place for title by your company’s listing in your job history.) On mine, for example, I currently have:
Professional Networking Expert, Author & Keynote Speaker, Training & Professional Development Consultant
Create a public URL: Additionally, if you haven’t set up your Personal LinkedIn URL yet, it is time. Look under “Profile” then “Edit Profile” to find “Public Profile” and carefully consider whether you want to use your name, business name or a nickname in the URL. This is a great link to share in your email signatures or on your personal business cards if you don’t yet have a website you’re proud of or a job or a personal Tumblr or similar page. For example, mine is http://www.linkedin.com/in/sandyjk
Improve your summary: Use your “Summary” as you would an elevator pitch, brief cover letter or biography, but do make sure that your personality comes through.
A much-challenged belief that LinkedIn is your resume online is inaccurate. Your LinkedIn profile summary is actually a less formal way to present your best possible self to the professional world and when would you ever want to sound like a robot to another human? Leave the robotic resume speak for the specific job listing within your profile, but even there, let SEO (search engine optimization) tactics guide your descriptions.
Focus on words you think a prospect, recruiter or hiring manager looking for someone like you would use to search the vast LinkedIn database. Here are a few I’ve seen in the “Specialties” section and/or within the listings in the “Experience” section:
-executive, managed, global, delivered, sold, produced, developed, wrote, author, speaker, marketing, built, start-up, etc.
Make smarter status updates: Make sure your status updates (and tweets if you’ve linked Twitter to your profile) reflect the things/topics for which you want to be known and keep your self-promotion in line by using the Pareto principle (80/20 rule) and share insights or “on brand” content 80 percent of the time and only share your good news or accomplishments 20 percent of the time.
Share your expertise: Last, but certainly not least, peruse the
“Discussions” and “Answers” sections groups you are a member of within LinkedIn for relevant to you or your industry conversations where you can showcase your personal brand by contributing meaningful insights, knowledge or ideas. This is a great way to build your reputation and awareness with people who don’t already know you or what you represent. But, a word of caution, it’s also a great way to tarnish your personal brand if you use your comments to solely promote yourself or business or as what’s called “link bait” to get people to visit your site or Facebook page.
Hope this motivates you to jump on the personal brand wagon!Read More