strategy

Are you ready to become an influencer on LinkedIn?

Posted by in Consulting, LinkedIn, strategy

Recently, LinkedIn officially announced LinkedIn Publisher and is eventually making the possibility of becoming an “influencer” (of sorts) available to all members with an itch to blog, share their stories, inspire others, and, well, become content curators for their topic(s) of choice. Mine, for example, are networking as part of your marketing strategy, maximizing LinkedIn and professional/personal branding in today’s social world.

Do you have it in you to (eventually) become an  influencer on LinkedIn? 

Today, LinkedIn’s Influencer Program already has 500+ participants, and about 25K beta testers in their Publisher Program (like me). However, with the introduction and rollout of LinkedIn Publisher, every single member of LinkedIn will soon have the potential to become an “influencer” on the platform too.

Some background

Blog publishing platforms, such as BlogHer, Tumblr, WordPress, Project Eve, Technorati, and others, are already in the content-sharing/blog-hosting business and have been around for years making most of their money from advertising on their platforms.

And now that LinkedIn is making their LinkedIn Publisher program available to everyone, each member will be able to publish their own content and demonstrate their thought leadership on this highly-trafficked social networking platform.

More background

Up until this point, most people would embed media into their profiles (PDFs, SlideShares, etc), or used their own blogs and then shared (hopefully) relevant content to establish themselves as content curators and experts in their chosen topic areas. And when it came to their blogs, people had them hosted elsewhere and readers had to leave the LinkedIn site to go read the posts they shared, but now with Publisher, readers can stay within in the LinkedIn environment and authors can get the analytics needed to track their progress around boosting their personal/professional brand and establishing their expertise with a wider audience.

I got lucky

So, I applied for early access to Publisher and couldn’t believe my luck when I found this email when I went to my inbox:

LinkedIn Publisher program welcome email

And here’s what was on my Home page when I opened up LinkedIn on my laptop this morning:

home page message about getting invited to the Publisher program

You can get lucky too!

You, like everyone else, will soon get access to Publisher. Just watch for the box above to appear on your home page, and if I were you, I’d start working on that ideal first post now. That way, you’ll be ready to post when you get the “You’re invited to publish…” box.

That being said, I’m excited to share my first official post as an “influencer” on LinkedIn! Here’s what it looks like over there:

My first post on LinkedIn's Publisher Program

Then, here’s how it will show up on your LinkedIn Profile page (and now we know why they disabled our posts from appearing in the main feed for awhile!):

LinkedIn 1st post on Sandy's profile

 

Are you going to participate when the time comes? What will your topic(s) be? Please share in the Comments section below. Want my help getting started? Check out this PAGE to learn more!

To receive my posts as they’re published on LinkedIn, just Follow me via the link below and click the yellow Find the yellow Follow button to get my posts on LinkedInbutton when you get there. Thanks and please let me know if you have any questions!

http://www.linkedin.com/today/post/article/20140306190715-397562-my-10-favorite-quotes-about-networking

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5 Most Popular Posts of 2013: LinkedIn Tips and more

Posted by in Consulting, LinkedIn, strategy

Well, 2013 is almost a wrap and, to sum up a pretty great year, I’m sharing my top 5 articles/posts of 2013. You loved (and shared) them the first time, so here they are one more time — I hope you enjoy!

Wishing you a very happy 2014!Happy, Happy New Year!

  1. 10 of My Favorite Quotes About Networking
  2. 7 Savvy Networking Tips
  3. The 10 Things I Do on LinkedIn Each and Every Week
  4. 3 Simple Steps to Get Started With a Company Page on LinkedIn
  5. 3 Things You Should Do On LinkedIn Sooner Rather Than Later

P.S. Last chance to take advantage of $50 off 2013 prices for a 2 hr personalized Boost Your Brand on LinkedIn session. Click here to secure this special pricing!

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Even Al Roker Gets Overwhelmed By LinkedIn

Posted by in Consulting, LinkedIn, strategy

It’s true. Even Al Roker, the weatherman for NBC’s TODAY show, gets overwhelmed by LinkedIn.

Actually, on Dec 11, 2013, and during the very chatty 3rd hour of TODAY, a segment aired about the most overused words on LinkedIn. And in it, he shared that he finds LinkedIn “annoying” and “overused.” [VIDEO]

To be exact, first, he said he found the unsolicited invites from people he knew annoying and that they should just call him. And then, after Natalie (Morales) was finally able to read the list of the words in question, he piped in again saying he had another word to describe LinkedIn and it was, “really annoying.”

Being the super fan/user of LinkedIn that I am, I couldn’t believe it! Did he really not know that he could change his Settings to control the Communications within and from LinkedIn?  I sent out a tweet soon after hearing his negative critique of the world’s most popular business networking platform. Truth is, I was a bit stunned by the intensity of his disdain for LinkedIn in general and that he’d somewhat trash a public company so, um, publicly.

To my surprise, he (or one of his minions) replied to my tweet a few days later on Fri, Dec 13th, and then I replied to his tweet with a marked-up screen grab showing how he could change his settings (below, for convenience):

SandyJK schools Al Roker on his LinkedIn Settings

Click to view this screen grab larger

LinkedIn Settings to control invites

Click to enlarge

I also found some interesting tweets about it from Dec 12th:

A few tweets about Al Roker's LinkedIn blast

What do you think? Did he overdo it or is he just a n00b and without a clear understanding of how he can manage his presence on the platform? Do you think I should offer to appear on the show and give him a LinkedIn Hacks session? (I’m all in!)

Please copy, paste and tweet this if you think I should pitch them:

@TODAYshow you need to invite “LinkedIn Ninja” @sandyjk on to do a #LinkedIn Hacks session w/ @alroker She can definitely help him!

Or, just click the text below and a tweet (that you can still edit) will be generated for you!

Tweet: @TODAYshow you need to invite “LinkedIn Ninja” @sandyjk on to do a #LinkedIn Hacks session w/ @alroker She can definitely help him!

Please let me know if you have any questions about these Settings or want to take advantage of my Dec ’13 promotion to save $50 on a 2 hr personalized LinkedIn learning session with yours truly. We can focus on your profile, Settings, Company Page or even Groups, whatever you’d like.

Here’s the link to secure the special pricing today!

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Time for Your Leave Behind List for 2013

Posted by in strategy

It’s officially time to start making a list of the things you’d like to leave behind in 2013!

As I shared a few years ago, my husband and I adopted a very helpful year-end tradition that has proven to be both effective and fun.

For us, and other folks that aren’t fans of a new years resolution list, making a list of the things we’d like to leave behind from 2013 allows us to create space for the things we really want to have in our lives in the New Year.

We usually start our lists over the Thanksgiving Day weekend and then add to them up until New Year’s Eve. We’re a little late getting our lists started this year, but there’s still plenty of time!

Burn your leave behind list in a bonfire this year!One note to the newbies, be sure you can print your leave behind list, and then late on Dec 31st, say a little “goodbye” to your entire list and do something dramatic with it like burn it in your fireplace, flush it down the toilet, tear it up and bury it in the sand at the beach or in the dirt in the woods or somewhere other than your backyard (it’ll still be “around” if you do that).

And in case you need an example, I’ve decided to share some things from mine below.

Some of my “left behinds” from prior lists:

Feeling obligated to do things that I just don’t feel 100% good or positive about

Driving instead of riding my bike to do local errands

Vampires (“…people that feed on negativity, on shooting down ideas and most of all, on extinguishing your desire to make things better.” For more on this see Seth Godin’s recent post.)

Buying things that we can easily just borrow from others

My sweet tooth

Hit and runs (read more about this in my book)

Hope these give you a sense of some things that might be worth leaving behind and you consider giving a list like this a try for 2013. :-)

Wishing you a very happy 2014!Enjoy the holidays and here’s to a very HAPPY 2014!

P.S. I couldn’t come up with a decent rhyme for this year, but if you can, please feel free to share it in Comments.

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3 Simple Steps to Get Started With a Company Page on LinkedIn

Posted by in Consulting, LinkedIn, networking, strategy

Company pages on LinkedIn aren’t just for companies like Cisco, Chase or Facebook. And if you haven’t added a company page for your business on LinkedIn you’re missing out.

When you have a Company Page set up on LinkedIn you can not only share news about and promote your business, you can create a way for those not quite ready to buy your product or service to stay informed without having to commit in any way whatsoever. Followers of your page don’t need to provide their email or “connect” formally. (And, yes, I know many of us want email addresses, but smart people know better than to fall for most email collection tactics).

There are 3 basic steps to get started:

  1. Create a company profile. Tell your company’s story and give customers, prospects, and job seekers a place to learn about your business, your employees, and your brand.
  2. Add a Products & Services tab. Catch the eye of prospective customers by featuring products, services, or anything else that would be relevant to your target audience.
  3. Spotlight customer recommendations. Invite customers to recommend your products or services. Recommendations provide an authentic endorsement, making it easy for prospective customers to feel confident about doing business with you.

Here’s video that covers the basics. Once your page is up you can start developing a “follower” community and begin building valuable relationships that just might translate into new clients if you keep your company page fresh and manage it effectively.

Keeping your page fresh can easily be done by making frequent Status Updates, so here’s a brief video that shows how to utilize Status Updates on your Company Page to share info and increase your visibility with members of your Follower network.

Bella Domain Media's LinkedIn Company Page

Click to enlarge

Click here to check out my Company Page for an example and please let me know if you have any questions or want to take advantage of my Dec ’13 promotion to save $50 on a 2 hr personalized LinkedIn learning session with yours truly. We can focus on your profile, Company Page or even Groups, whatever you’d like.

Here’s the link to secure the special pricing a personalized Mastering LinkedIn session today!

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LinkedIn Tip: A Contacts Work-around

Posted by in LinkedIn, networking, strategy

LinkedIn is getting a lot of flak for the recent changes to Contacts, and seeing that there is always some hidden reason for the changes they make, I’m sure the changes are here to stay. Besides, for most of us, it’s still a free tool (since we haven’t upgraded), so you get what you pay for. ;)

And since seeing an alphabetic list of my contacts was still be a must for me, I did some digging and figured out that you can get around not being able to do so by going into Messages and acting as if you’re going to compose a message, but then click on the small “in” logo on the right (for the To: box) and you’ll still be able to see the list alphabetically and even sort by Geography or Industry.

Alphabetic listing of Contacts on LinkedIn

 

Hope this “hack” proves helpful to you, and if you’d like to learn more of my LinkedIn Hacks, or how to seriously leverage LinkedIn to achieve your goals, just click here.  (Special October ’13 offer for my Leveraging LinkedIn for Business or Career session: $50 off through Oct 31st, sessions through 12/31!)

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