Career

3 Things You Should Do On LinkedIn Sooner Rather Than Later

Posted by in Career, Consulting, strategy

After receiving such a positive response to my recent post covering the 10 things I do on LinkedIn® each and every week, I knew it was time to share a few more of what I refer to as basic “LinkedIn Hacks,” so here goes.

Have you spent anytime poking around your Settings on LinkedIn? Well, if you haven’t you should. There are quite a few things there that if you knew exactly what they meant, you would be toggling off a check box or two faster than can read this post.

One of the two most important things I do when I first start a one-on-one session with a new client is to go into Settings/Profile/Privacy Controls and turn off the “Turn on/off your activity updates” option. Why, you ask? If you’re going to go into your LinkedIn profile to make a whole bunch of edits, in most cases, you’ll want to turn off those updates so your network isn’t getting a few too many bits of unnecessary info about you in their LinkedIn stream. Here’s what it looks like:

Look for the Activity Broadcasts box in Settings

And I always recommend that my clients turn this back on just before they make their final major edit so that their polished new profile gets as many eyeballs as possible once it’s completed. Here’s what it looks like:

Remove the People Also Viewed box to keep people on your page

Now, take a look at the right-hand side of the profile above and look for the People Also Viewed box in the bottom corner. What you have to wonder is why would this person want to advertise the LinkedIn profiles of people who might be after the same job as she is or are competing for the same type of contract work? You can easily remove this box via Settings/Profile/Privacy Controls as well and I highly recommend doing it sooner rather than later.

It’s bad enough we appear to be stuck with the People Similar To box in the upper-right, but at least you can get rid of the People Also Viewed box and keep the distractions to a minimum when someone is checking out your profile page. LinkedIn is all about “being found” and why lose a visitor right after they find you?

Personally, I think LinkedIn should pay us to allow that box to appear on that page. However, what will likely happen down the road is that they’ll charge us for keeping the basic version without these type of “ads,” which is essentially what that box is and for your competitors no less.

And, lastly, if your Inbox keeps getting filled with unwanted InMails for things you don’t want or need, just wander over to Settings again, but this time look for Communications. There you’ll find, Turn on/off partner InMail. You can also turn off these solicitations/distractions by unchecking the boxes. See below:

InMails for partners of LinkedIn - find in Settings/Communications

 

Hope these “hacks” prove helpful to you, and if you’d like to learn more of my LinkedIn Hacks, or how to seriously leverage LinkedIn to achieve your goals, just click here.

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Create an Engaging About Us Page With Some Help From LinkedIn

Posted by in Career, Consulting, resources

Here’s another, little known thing you can do with help from LinkedIn: create an engaging About Us page for your company, bio or your job search/resume site.

LinkedIn’s timeline app is cool and something with which many of us could find lots of other interesting uses. To see a timeline that’s already been generated, you can view mine from 2012 2013 below (Quicktime needed and check your browser — definitely Safari friendly):

LinkedIn_timeline_video_Sandyjk_2012

SandyJK_LinkedIn_Timeline_2013

Here’s a screen grab of what you’ll see in case you have browser trouble playing mine:

SandyJK LinkedIn Timeline Image

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FREE DIY LinkedIn Profile Audit Tool

Posted by in Ask SandyJK, Career, Consulting, resources

Since I’m focused on helping people strategize the best ways to maximize LinkedIn for their unique set of goals, I wanted to offer my LinkedIn Profile Audit Checklist tool (2014 version!) for FREE.

Download it by clicking HERE or the image below.

Why not set aside about 30-45 minutes this week to tackle my do-it-yourself audit and see if you don’t attract some new eyeballs, get a few leads or (re)connect with some new people on LinkedIn? And if you think you’re ready to become a LinkedIn Master, just contact me and we’ll take your use of LinkedIn to the expert level!

SandyJK's Updated LinkedIn_Profile_Audit_tool 2014

Click image to download!

 

It’s true! I offer a personalized 2 hr LinkedIn session for job seekers, career climbers or business owners looking to elevate their use of LinkedIn for career management or business growth. This is a deep dive into your LinkedIn profile and exploration of the many ways you can boost your brand, generate leads and grow your network via a new, polished presence on LinkedIn. If you’re ready to get started, please pay in advance and submit your session PAYMENT INFO HERE and then I’ll be in touch within 24 hrs to schedule it. This training is offered in a mutually convenient location to those in the SF Bay Area or as a phone or Skype/Google+ hangout session at $279.

Testimonials:

“SanAlok Kapur, Mobile & Emerging Media Senior Business Leaderdy is a career coach, motivator and guide par excellence. She has personally counseled and helped me think through my career objectives in light of my current experiences as well as future aspirations. I would recommend her to anyone looking to better message their current work experience, articulate their career objectives to potential employers or simply structure their resume. She is a LinkedIn savant and can also help anyone make better use of this excellent tool!”

Alok Kapur, Mobile & Emerging Media Senior Business Executive, Microsoft

April 2013

Magazine and Corporate Communications Writer, Laura Hilgers“I hired Sandy to help beef up my LinkedIn profile, and was very pleased with her services. She thoroughly explained how to raise my profile, walking me through every step, and I came away feeling significantly more informed and confident about making the most of this networking tool. She’s a great asset for any small business owner.”

Laura H, Magazine and Corporate Communications Writer

March 2013

Emily Cohen, writer and lots more“The two hours I spent with Sandy discussing my objectives and reviewing my LinkedIn profile were the best, most cost-effective two hours I’ve spent in a long time! Not only is Sandy an expert at virtually every aspect of LinkedIn, but also she makes the entire process fun and enjoyable. What’s more, since I’ve made the changes Sandy suggested, I have seen an increase in both the quality and quantity of my business leads. That’s ROI defined.”

Emily C, Communications pro, small biz owner

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My First Cyber Monday Offer: Special Discount on all 1:1 or group trainings!

Posted by in Career, marketing, resources

Take advantage of our Cyber Monday offer this year!My First Cyber Monday Offer!

This year, take advantage of a 20% discount on all one-on-one and group LinkedIn for Career or Business trainings.

Here’s how to get your 20% discount:

All you need to do is complete my Contact form on Monday, Nov 26, 2012 with which training you’re interested in (some examples below) and you’ll save 20% off any of the 1-on-1 or group trainings I offer. It’s that easy!

Don’t put off getting some expert help on how to maximize your presence on (and use of) LinkedIn so you’re ready for an ah-mazing 2013!

Personalized LinkedIn trainings available:

•An in-person, 2 hour, customized session for a group or team of up to twenty-five (25) people is available (submit PAYMENT INFO HERE).

•I also offer a 2 hour personalized one-on-one session for job seekers, career climbers or business owners looking to elevate their use LinkedIn for career management or business growth. This training is offered in a mutual convenient location to those in the SF Bay Area or as a phone or Skype session at $149.

WEBINAR OFFERING:

Leveraging LinkedIn…Beyond the Basics: I can deliver a webinar that includes sixty minutes of customized training for the people on your team already using LinkedIn at a beginner or intermediate level, and now would like to take their use of this powerful professional (not simply social) networking tool beyond the basics.

During a live webinar, we’ll review 20+ slides and do some live searches within LinkedIn that are sure to spark a few new ideas and then have a brief Q&A at the end. Fee: $49/attendee, includes a link to a handy and downloadable LinkedIn checklist.

Feedback worth sharing:

“Sandy’s in-depth knowledge and perspective of LinkedIn is outstanding! As a consultant, Sandy helped me improve my LinkedIn profile in a thoughtful, appealing and SEO-friendly way. Sandy excels in leading you to fresh insights regarding your real goals, interests, and skills, and how to best present them using LinkedIn’s tools…”
– Leslie N., job seeker

“Due to Sandy’s knowledge-base and integrity, I invited her to participate as an Expert at my Virtual Summit for Women. She was a diligent presenter who articulated the content beautifully and provided incredible value. Sandy presented on “Leveraging LinkedIn: Getting the Most Out of this Powerful Professional Networking Tool.” As a result of what Sandy taught, I made over half a dozen changes to my LinkedIn profile… and I’m seeing the positive results!”
– Suzanne D., entrepreneur

Note: All prices increase Jan 1, 2013, so be sure to take advantage of this super Cyber Monday Offer on Nov 26th!

Need a gift idea? My book, I’m at a Networking Event–Now What??? was the #1 pick on the 2010 Inc.com Holiday Wish List and is available on Amazon.

I'm at a Networking Event--Now What??? - ranked #1 on Inc.com 2010 Wish List

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The holiday networking season is here! Practical advice and tips on making the most of it this year.

Posted by in Career, networking

As a follow-up to the free Aug conference call I co-hosted with the brilliant author of Branding Basics for Small Business, Maria Ross of Red Slice, I’m offering some FREE tips on my other favorite subject (besides LinkedIn): NETWORKING. :-)

Get ready for the holiday networking season! So, before you head off on your Turkey Day weekend, or into Dec, be sure to TAKE 15 MIN TO LISTEN to some practical advice and expert tips on making the most of the many opportunities to connect during the holiday networking season.

I promise, you’ll gain a little more confidence and a lot more spring in your step!

And remember: Networking is a key tool in your marketing toolkit.

Here’s the link to the tips and my interview with Huffington Post contributor, Mary Eileen Williams: http://bit.ly/TF501112 (please be patient, takes a little bit to queue up)

 

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What constitutes a complete LinkedIn profile?

Posted by in Career, resources

Fact: LinkedIn users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. (This is partly because complete profiles get ranked higher when someone does a search.)

Fact: A recent Jobvite survey found that 93% of recruiters use LinkedIn to source candidates. (No surprise there.)

So, whether you’re a W-2 employee, a 1099 contractor, small biz owner or job seeker, you need to confirm that your profile is 100% complete.

According to my source (LinkedIn), a complete profile on LinkedIn includes:

  • Your industry and location
  • An up-to-date current position (with a brief description)
  • Two past positions
  • Your education (include your high school, or coursework if you’re a “some college,” like me)
  • Your skills (minimum of 3)
  • A profile photo (no animals in these photos, please, and a smile is best)
  • At least 50 connections

And if you think your entire profile could use a thorough audit, or maybe just a bit of a makeover, check out this handy DIY tool I now offer via download for only $9.99 download or feel free to contact me to schedule a personalized 2 hr session so we can tackle your LinkedIn profile together and then we’ll make sure you are maximizing your time on this powerful platform.

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Source: belladomain.com via Sandy on Pinterest

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