After receiving such a positive response to my recent post covering the 10 things I do on LinkedIn® each and every week, I knew it was time to share a few more of what I refer to as basic “LinkedIn Hacks,” so here goes.
Have you spent anytime poking around your Settings on LinkedIn? Well, if you haven’t you should. There are quite a few things there that if you knew exactly what they meant, you would be toggling off a check box or two faster than can read this post.
One of the two most important things I do when I first start a one-on-one session with a new client is to go into Settings/Profile/Privacy Controls and turn off the “Turn on/off your activity updates” option. Why, you ask? If you’re going to go into your LinkedIn profile to make a whole bunch of edits, in most cases, you’ll want to turn off those updates so your network isn’t getting a few too many bits of unnecessary info about you in their LinkedIn stream. Here’s what it looks like:
And I always recommend that my clients turn this back on just before they make their final major edit so that their polished new profile gets as many eyeballs as possible once it’s completed. Here’s what it looks like:
Now, take a look at the right-hand side of the profile above and look for the People Also Viewed box in the bottom corner. What you have to wonder is why would this person want to advertise the LinkedIn profiles of people who might be after the same job as she is or are competing for the same type of contract work? You can easily remove this box via Settings/Profile/Privacy Controls as well and I highly recommend doing it sooner rather than later.
It’s bad enough we appear to be stuck with the People Similar To box in the upper-right, but at least you can get rid of the People Also Viewed box and keep the distractions to a minimum when someone is checking out your profile page. LinkedIn is all about “being found” and why lose a visitor right after they find you?
Personally, I think LinkedIn should pay us to allow that box to appear on that page. However, what will likely happen down the road is that they’ll charge us for keeping the basic version without these type of “ads,” which is essentially what that box is and for your competitors no less.
And, lastly, if your Inbox keeps getting filled with unwanted InMails for things you don’t want or need, just wander over to Settings again, but this time look for Communications. There you’ll find, Turn on/off partner InMail. You can also turn off these solicitations/distractions by unchecking the boxes. See below:
Hope these “hacks” prove helpful to you, and if you’d like to learn more of my LinkedIn Hacks, or how to seriously leverage LinkedIn to achieve your goals, just click here.Read More
Here’s another, little known thing you can do with help from LinkedIn: create an engaging About Us page for your company, bio or your job search/resume site.
LinkedIn’s timeline app is cool and something with which many of us could find lots of other interesting uses. To see a timeline that’s already been generated, you can view mine from
2012 2013 below (Quicktime needed and check your browser — definitely Safari friendly): LinkedIn_timeline_video_Sandyjk_2012
Here’s a screen grab of what you’ll see in case you have browser trouble playing mine:Read More
Since I’m focused on helping people strategize the best ways to maximize LinkedIn for their unique set of goals, I wanted to offer my LinkedIn Profile Audit Checklist tool (2014 version!) for FREE.
Download it by clicking HERE or the image below.
Why not set aside about 30-45 minutes this week to tackle my do-it-yourself audit and see if you don’t attract some new eyeballs, get a few leads or (re)connect with some new people on LinkedIn? And if you think you’re ready to become a LinkedIn Master, just contact me and we’ll take your use of LinkedIn to the expert level!
It’s true! I offer a personalized 2 hr LinkedIn session for job seekers, career climbers or business owners looking to elevate their use of LinkedIn for career management or business growth. This is a deep dive into your LinkedIn profile and exploration of the many ways you can boost your brand, generate leads and grow your network via a new, polished presence on LinkedIn. If you’re ready to get started, please pay in advance and submit your session PAYMENT INFO HERE and then I’ll be in touch within 24 hrs to schedule it. This training is offered in a mutually convenient location to those in the SF Bay Area or as a phone or Skype/Google+ hangout session at $279.
“Sandy is a career coach, motivator and guide par excellence. She has personally counseled and helped me think through my career objectives in light of my current experiences as well as future aspirations. I would recommend her to anyone looking to better message their current work experience, articulate their career objectives to potential employers or simply structure their resume. She is a LinkedIn savant and can also help anyone make better use of this excellent tool!”
Alok Kapur, Mobile & Emerging Media Senior Business Executive, Microsoft
“I hired Sandy to help beef up my LinkedIn profile, and was very pleased with her services. She thoroughly explained how to raise my profile, walking me through every step, and I came away feeling significantly more informed and confident about making the most of this networking tool. She’s a great asset for any small business owner.”
Laura H, Magazine and Corporate Communications Writer
“The two hours I spent with Sandy discussing my objectives and reviewing my LinkedIn profile were the best, most cost-effective two hours I’ve spent in a long time! Not only is Sandy an expert at virtually every aspect of LinkedIn, but also she makes the entire process fun and enjoyable. What’s more, since I’ve made the changes Sandy suggested, I have seen an increase in both the quality and quantity of my business leads. That’s ROI defined.”
Emily C, Communications pro, small biz ownerRead More
This year, take advantage of a 20% discount on all one-on-one and group LinkedIn for Career or Business trainings.
Here’s how to get your 20% discount:
All you need to do is complete my Contact form on Monday, Nov 26, 2012 with which training you’re interested in (some examples below) and you’ll save 20% off any of the 1-on-1 or group trainings I offer. It’s that easy!
Don’t put off getting some expert help on how to maximize your presence on (and use of) LinkedIn so you’re ready for an ah-mazing 2013!
Personalized LinkedIn trainings available:
•An in-person, 2 hour, customized session for a group or team of up to twenty-five (25) people is available (submit PAYMENT INFO HERE).
•I also offer a 2 hour personalized one-on-one session for job seekers, career climbers or business owners looking to elevate their use LinkedIn for career management or business growth. This training is offered in a mutual convenient location to those in the SF Bay Area or as a phone or Skype session at $149.
Leveraging LinkedIn…Beyond the Basics: I can deliver a webinar that includes sixty minutes of customized training for the people on your team already using LinkedIn at a beginner or intermediate level, and now would like to take their use of this powerful professional (not simply social) networking tool beyond the basics.
During a live webinar, we’ll review 20+ slides and do some live searches within LinkedIn that are sure to spark a few new ideas and then have a brief Q&A at the end. Fee: $49/attendee, includes a link to a handy and downloadable LinkedIn checklist.
Feedback worth sharing:
“Sandy’s in-depth knowledge and perspective of LinkedIn is outstanding! As a consultant, Sandy helped me improve my LinkedIn profile in a thoughtful, appealing and SEO-friendly way. Sandy excels in leading you to fresh insights regarding your real goals, interests, and skills, and how to best present them using LinkedIn’s tools…”
– Leslie N., job seeker
“Due to Sandy’s knowledge-base and integrity, I invited her to participate as an Expert at my Virtual Summit for Women. She was a diligent presenter who articulated the content beautifully and provided incredible value. Sandy presented on “Leveraging LinkedIn: Getting the Most Out of this Powerful Professional Networking Tool.” As a result of what Sandy taught, I made over half a dozen changes to my LinkedIn profile… and I’m seeing the positive results!”
– Suzanne D., entrepreneur
Note: All prices increase Jan 1, 2013, so be sure to take advantage of this super Cyber Monday Offer on Nov 26th!Read More
Fact: LinkedIn users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. (This is partly because complete profiles get ranked higher when someone does a search.)
Fact: A recent Jobvite survey found that 93% of recruiters use LinkedIn to source candidates. (No surprise there.)
So, whether you’re a W-2 employee, a 1099 contractor, small biz owner or job seeker, you need to confirm that your profile is 100% complete.
According to my source (LinkedIn), a complete profile on LinkedIn includes:
- Your industry and location
- An up-to-date current position (with a brief description)
- Two past positions
- Your education (include your high school, or coursework if you’re a “some college,” like me)
- Your skills (minimum of 3)
- A profile photo (no animals in these photos, please, and a smile is best)
- At least 50 connections
And if you think your entire profile could use a thorough audit, or maybe just a bit of a makeover, check out this handy DIY tool I now offer via download
for only $9.99 download or feel free to contact me to schedule a personalized 2 hr session so we can tackle your LinkedIn profile together and then we’ll make sure you are maximizing your time on this powerful platform.
Have you jumped on the personal brand wagon yet?
Personal branding is still a hot topic, so I thought I’d use this post to share some of the ways that you can use LinkedIn to cultivate and reinforce your personal brand. First off, let’s agree that your personal brand represents how you market yourself to the world. It’s what comes to mind when people you know think of you, and it tells folks you don’t know what you represent, offer or are a go-to person for.
As an example, my personal brand is that of a connector, networking maven and person that can almost always find a way to make things happen. It’s funny to think that back in the late 80s I unwittingly started cultivating my personal brand when I ordered custom license plates for my car that said, “HAS A WAY” on them. I happily gave those plates (and my car) up when I moved from Chicago to San Francisco in the late 90s, but that part of my personal brand identity definitely stuck.
Define Your Brand
If you haven’t identified your own personal brand yet, I recommend you spend at least a half hour this week thinking about and then listing the things:
– for which you are known
– for which you want to be known
– you are most likely to say when asked, “What qualities differentiate you from your peers (or competitors)?”
Rethink your Headline: Distill what you’ve come up with and use it to inform the edits you should make to your LinkedIn profile. Does you headline reflect what you are versus what your job title or role is? (There’s a place for title by your company’s listing in your job history.) On mine, for example, I currently have:
Professional Networking Expert, Author & Keynote Speaker, Training & Professional Development Consultant
Create a public URL: Additionally, if you haven’t set up your Personal LinkedIn URL yet, it is time. Look under “Profile” then “Edit Profile” to find “Public Profile” and carefully consider whether you want to use your name, business name or a nickname in the URL. This is a great link to share in your email signatures or on your personal business cards if you don’t yet have a website you’re proud of or a job or a personal Tumblr or similar page. For example, mine is http://www.linkedin.com/in/sandyjk
Improve your summary: Use your “Summary” as you would an elevator pitch, brief cover letter or biography, but do make sure that your personality comes through.
A much-challenged belief that LinkedIn is your resume online is inaccurate. Your LinkedIn profile summary is actually a less formal way to present your best possible self to the professional world and when would you ever want to sound like a robot to another human? Leave the robotic resume speak for the specific job listing within your profile, but even there, let SEO (search engine optimization) tactics guide your descriptions.
Focus on words you think a prospect, recruiter or hiring manager looking for someone like you would use to search the vast LinkedIn database. Here are a few I’ve seen in the “Specialties” section and/or within the listings in the “Experience” section:
-executive, managed, global, delivered, sold, produced, developed, wrote, author, speaker, marketing, built, start-up, etc.
Make smarter status updates: Make sure your status updates (and tweets if you’ve linked Twitter to your profile) reflect the things/topics for which you want to be known and keep your self-promotion in line by using the Pareto principle (80/20 rule) and share insights or “on brand” content 80 percent of the time and only share your good news or accomplishments 20 percent of the time.
Share your expertise: Last, but certainly not least, peruse the
“Discussions” and “Answers” sections groups you are a member of within LinkedIn for relevant to you or your industry conversations where you can showcase your personal brand by contributing meaningful insights, knowledge or ideas. This is a great way to build your reputation and awareness with people who don’t already know you or what you represent. But, a word of caution, it’s also a great way to tarnish your personal brand if you use your comments to solely promote yourself or business or as what’s called “link bait” to get people to visit your site or Facebook page.
Hope this motivates you to jump on the personal brand wagon!Read More