How to edit the Headline on your LinkedIn profile
Yesterday, I presented what I call a DIY LinkedIn Profile Audit at the SFPCN meet-up in San Francisco. It was a fun as well as interesting training session because I had an audience at all levels of LinkedIn knowledge. One thing we spent a good deal of time talking about is something I consider to be one of the most valuable sections of “real estate” on your LinkedIn profile: Your Headline. As an example, currently mine is: Professional Networking Expert, Author & Keynote Speaker, Training & Professional Development Your Headline matters because, next to your name,...
Read MoreHow to get referred for a job
In a recent Payscale.com post titled, “How Employee Referrals Facilitate Job Recruiting,” they share an infographic from Jobvite which illustrates the importance of employee referrals when it comes to the hiring process. I couldn’t resist the opportunity to share some of my thoughts on this part of the process because getting referred for a job is all about my favorite topic: NETWORKING. My thoughts: 1) You have to stay connected to people in your career via in-person or social networking activities in order to get referred (this applies to business as well as jobs). Using...
Read MoreLinkedIn: Oops, they did it again
Yes, LinkedIn has done it again. They’ve taken a feature, that at first seemed to be something of an afterthought, and which also appeared to be released mainly just see what members will do with it, and they then apply what they’ve learned via careful observation (of their site analytics, no doubt), and enhance the heck out of it…basically knocking it out of the park. I’m talking about LinkedIn Company Pages. It’s been for some time now that you could add very basic content to your company page on LinkedIn, but they’ve recently added a whole bunch of bells...
Read MoreA Small Business Owner Enters a Bar
It’s no surprise that I’m a huge advocate for in-person networking, and I recognize that I cultivate more meaningful connections when I get out from behind my screens, but I recently had to comment on a Huffington Post article titled,”Networking Tips: Why Facebook and LinkedIn May Not Pay Off” which summarized parts of a study of 1000 small biz owners by Manta (rather poorly, I might add). The study is a thinly disguised plug/pitch for their platform (content marketing by Manta in its most basic form), and HuffPost abetted by titling their article with the link bait...
Read More50-4-50 Spring 2012: Time for a tune-up?
As a Spring 2012 special, I’m offering a 50 minute career search or strategy session for only $50. I bring fresh ideas, valuable new strategies, keen insights and loads of actionable advice in these sessions and would welcome the opportunity to help you plan for the rest of 2012. Maybe you just need to shake things up a bit and get an outside perspective or some new ideas about how to advance your career or find the job you really want? Below is what one happy client had to say: “I went to Sandy for consultation on career and business matters and got more great advice from her in two...
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