Social Media Channels: Where Do You Share?
I recently participated in a short and sweet podcast interview with Charlie Poznek of The Boomer Business Owner. It became apparent to me that Charlie tends to lean towards the online world as his preferred communications channel just by the nature of his questions. This is a good thing considering his own target market and the type of work he does.
During our chat, I brought up that determining where you spend your time networking (online or off) and trying to reach and connect with others, should have everything to do with where the people you’re targeting ARE and not where YOU prefer to communicate. Here’s the link to the interview:
[TBBO 318: Sandy Jones-Kaminski – “How to Increase the Value of Your Professional Brand and Generate Opportunities as a Solopreneur”]
— Charlie Poznek, The Boomer Business Owner Podcast, April 13, 2015
Not 100{60023c7b1960a5fb9dae172379ca3153ba00fa4679a2b03978f428523be766b5} sure where you should be sharing your social communications and content? Check out this graphic designed by Leverage and updated by BDM. BTW, YouTube is part of the Google+ family, so it isn’t listed separately here, but trust me, it’s easily part of the Big 6 when Pinterest or Instagram don’t make sense for your primary target market.
And if you need help getting your arms and head around an effective social communications strategy for your business or professional brand, please feel free to contact me today!
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