Posts made in 2013

5 Most Popular Posts of 2013: LinkedIn Tips and more

Posted by in Consulting, LinkedIn, strategy

Well, 2013 is almost a wrap and, to sum up a pretty great year, I’m sharing my top 5 articles/posts of 2013. You loved (and shared) them the first time, so here they are one more time — I hope you enjoy!

Wishing you a very happy 2014!Happy, Happy New Year!

  1. 10 of My Favorite Quotes About Networking
  2. 7 Savvy Networking Tips
  3. The 10 Things I Do on LinkedIn Each and Every Week
  4. 3 Simple Steps to Get Started With a Company Page on LinkedIn
  5. 3 Things You Should Do On LinkedIn Sooner Rather Than Later

P.S. Last chance to take advantage of $50 off 2013 prices for a 2 hr personalized Boost Your Brand on LinkedIn session. Click here to secure this special pricing!

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Even Al Roker Gets Overwhelmed By LinkedIn

Posted by in Consulting, LinkedIn, strategy

It’s true. Even Al Roker, the weatherman for NBC’s TODAY show, gets overwhelmed by LinkedIn.

Actually, on Dec 11, 2013, and during the very chatty 3rd hour of TODAY, a segment aired about the most overused words on LinkedIn. And in it, he shared that he finds LinkedIn “annoying” and “overused.” [VIDEO]

To be exact, first, he said he found the unsolicited invites from people he knew annoying and that they should just call him. And then, after Natalie (Morales) was finally able to read the list of the words in question, he piped in again saying he had another word to describe LinkedIn and it was, “really annoying.”

Being the super fan/user of LinkedIn that I am, I couldn’t believe it! Did he really not know that he could change his Settings to control the Communications within and from LinkedIn?  I sent out a tweet soon after hearing his negative critique of the world’s most popular business networking platform. Truth is, I was a bit stunned by the intensity of his disdain for LinkedIn in general and that he’d somewhat trash a public company so, um, publicly.

To my surprise, he (or one of his minions) replied to my tweet a few days later on Fri, Dec 13th, and then I replied to his tweet with a marked-up screen grab showing how he could change his settings (below, for convenience):

SandyJK schools Al Roker on his LinkedIn Settings

Click to view this screen grab larger

LinkedIn Settings to control invites

Click to enlarge

I also found some interesting tweets about it from Dec 12th:

A few tweets about Al Roker's LinkedIn blast

What do you think? Did he overdo it or is he just a n00b and without a clear understanding of how he can manage his presence on the platform? Do you think I should offer to appear on the show and give him a LinkedIn Hacks session? (I’m all in!)

Please copy, paste and tweet this if you think I should pitch them:

@TODAYshow you need to invite “LinkedIn Ninja” @sandyjk on to do a #LinkedIn Hacks session w/ @alroker She can definitely help him!

Or, just click the text below and a tweet (that you can still edit) will be generated for you!

Tweet: @TODAYshow you need to invite “LinkedIn Ninja” @sandyjk on to do a #LinkedIn Hacks session w/ @alroker She can definitely help him!

Please let me know if you have any questions about these Settings or want to take advantage of my Dec ’13 promotion to save $50 on a 2 hr personalized LinkedIn learning session with yours truly. We can focus on your profile, Settings, Company Page or even Groups, whatever you’d like.

Here’s the link to secure the special pricing today!

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Time for Your Leave Behind List for 2013

Posted by in strategy

It’s officially time to start making a list of the things you’d like to leave behind in 2013!

As I shared a few years ago, my husband and I adopted a very helpful year-end tradition that has proven to be both effective and fun.

For us, and other folks that aren’t fans of a new years resolution list, making a list of the things we’d like to leave behind from 2013 allows us to create space for the things we really want to have in our lives in the New Year.

We usually start our lists over the Thanksgiving Day weekend and then add to them up until New Year’s Eve. We’re a little late getting our lists started this year, but there’s still plenty of time!

Burn your leave behind list in a bonfire this year!One note to the newbies, be sure you can print your leave behind list, and then late on Dec 31st, say a little “goodbye” to your entire list and do something dramatic with it like burn it in your fireplace, flush it down the toilet, tear it up and bury it in the sand at the beach or in the dirt in the woods or somewhere other than your backyard (it’ll still be “around” if you do that).

And in case you need an example, I’ve decided to share some things from mine below.

Some of my “left behinds” from prior lists:

Feeling obligated to do things that I just don’t feel 100% good or positive about

Driving instead of riding my bike to do local errands

Vampires (“…people that feed on negativity, on shooting down ideas and most of all, on extinguishing your desire to make things better.” For more on this see Seth Godin’s recent post.)

Buying things that we can easily just borrow from others

My sweet tooth

Hit and runs (read more about this in my book)

Hope these give you a sense of some things that might be worth leaving behind and you consider giving a list like this a try for 2013. :-)

Wishing you a very happy 2014!Enjoy the holidays and here’s to a very HAPPY 2014!

P.S. I couldn’t come up with a decent rhyme for this year, but if you can, please feel free to share it in Comments.

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5 Ways to Embrace Giving Tuesday and Pay It Forward During the Holidays on LinkedIn

Posted by in LinkedIn, networking, pay it forward

Snowman With “Giving Tuesday” and the holiday season upon us why not set aside some time today and during the weeks to come to give back and show some gratitude and holiday spirit to your network by paying it forward on LinkedIn? Here are 5 ways you can do just that:

1) Write an unexpected Recommendation for a connection.

If you worked with or hired someone who turned out to be a rock star go ahead and write a recommendation for them. It’s also a great way to reconnect with a connection that’s drifted off your regular keep-in-touch list. Just be sure to keep it brief and specific, and avoid writing a generic recommendation because they’re often not very useful to your contact and probably won’t get displayed.

Most folks don’t even display recos that sound similar to this, “Joe is a stand-up guy and someone I’d be happy to work with again in the future. Most people think they know sales, but Joe really does!” This might have some posting value if it instead said, “Joe is a reliable, proactive and positive team player, and if I were asked to name a few sales leaders to be on a speaker panel, Joe’s name would be at the top of my list. He exceeded our team goals quarter after quarter and made it to our President’s list 5 years in a row.”

And if you didn’t know you could elect not to display a reco on LinkedIn, here’s how:

Hiding Recommendations on LinkedIn

2) Endorse a connection’s skills when you’re reminded of them (maybe via a tweet, status update, blog post or prompt from LinkedIn). Since LinkedIn added the Endorsements feature (I hear both groans as well as praise for it during my Leveraging LinkedIn learning sessions), you can make a point to endorse at least 1 connection’s skills during your regular visits to LinkedIn.

3) Invite new or old contacts to connect on LinkedIn.

Just be sure to send a PERSONAL message expressing what you noted, respect or appreciate about them, and if you only “met” them via Twitter or somewhere random like that, just be honest about why you want to be connected on LinkedIn (“let’s not lose touch”). Whatever you do, don’t use the default Invitation to Connect message unless you’re using your smart phone right in front of them at an event or on the subway (or whatever) and have opened the LinkedIn mobile app.

4) Make mutually beneficial unsolicited introductions.

When you absolutely, positively know that 2 of your connections would benefit by knowing each other, use LinkedIn to make an introduction. Just be sure that in the message you explain your motivation and then let the 2 parties take it from there. When you make intros within LinkedIn your connections can usually see a bit more about the other party (via their profile) and can then decide for themselves whether they want to take the conversation further and/or outside of LinkedIn.

5) Share your knowledge and insights within a LinkedIn Group you frequent.

This is a great time of year to stop being a lurker in the groups you’ve joined on LinkedIn. You can give back and pay it forward by sharing your knowledge, advice and insights where applicable.  Just use the Search feature within a group to find discussions relevant to your knowledge base and start sharing what you know. Maybe even consider starting a Poll on a current topic relevant to your industry. Folks will appreciate you generating an interactive dialogue, especially when they learn something from it.

Please share any other ways you’ve found or seen others pay it forward on LinkedIn this year. Do you have any new connection stories you can share from giving back or participating in LinkedIn Groups?

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3 Simple Steps to Get Started With a Company Page on LinkedIn

Posted by in Consulting, LinkedIn, networking, strategy

Company pages on LinkedIn aren’t just for companies like Cisco, Chase or Facebook. And if you haven’t added a company page for your business on LinkedIn you’re missing out.

When you have a Company Page set up on LinkedIn you can not only share news about and promote your business, you can create a way for those not quite ready to buy your product or service to stay informed without having to commit in any way whatsoever. Followers of your page don’t need to provide their email or “connect” formally. (And, yes, I know many of us want email addresses, but smart people know better than to fall for most email collection tactics).

There are 3 basic steps to get started:

  1. Create a company profile. Tell your company’s story and give customers, prospects, and job seekers a place to learn about your business, your employees, and your brand.
  2. Add a Products & Services tab. Catch the eye of prospective customers by featuring products, services, or anything else that would be relevant to your target audience.
  3. Spotlight customer recommendations. Invite customers to recommend your products or services. Recommendations provide an authentic endorsement, making it easy for prospective customers to feel confident about doing business with you.

Here’s video that covers the basics. Once your page is up you can start developing a “follower” community and begin building valuable relationships that just might translate into new clients if you keep your company page fresh and manage it effectively.

Keeping your page fresh can easily be done by making frequent Status Updates, so here’s a brief video that shows how to utilize Status Updates on your Company Page to share info and increase your visibility with members of your Follower network.

Bella Domain Media's LinkedIn Company Page

Click to enlarge

Click here to check out my Company Page for an example and please let me know if you have any questions or want to take advantage of my Dec ’13 promotion to save $50 on a 2 hr personalized LinkedIn learning session with yours truly. We can focus on your profile, Company Page or even Groups, whatever you’d like.

Here’s the link to secure the special pricing a personalized Mastering LinkedIn session today!

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