This is the first in a series of “Dear Sandy” networking related questions I’ll answer here or in future posts or newsletters.
Please feel free to send me your own networking related questions and I’ll do my best to answer them in the near future.
I ran into an interesting networking experience this week that I wanted to ask your advice about.
The Rancho County chapter of NALBO held its annual Remarkable Ladies awards event on Thursday. There was a VIP reception at 5:30, followed by a dinner and awards program at 6:30.
I was invited to both, and accepted. A former colleague invited me to the dinner and I was familiar with this particular event because I’d read about it before.
So I arrived, immediately caught up with my old co-worker, and ventured into the affair. She got grabbed away immediately. And I found myself standing by myself in a roomful of people all already talking animatedly with one another. I did manage to say hello to a couple of people I knew, but almost before we could start chatting, someone would run up, hug ‘em, and draw them into conversation. You can see my dilemma.
All the networking advice discusses what to say and what not to say to people at a networking event – but it doesn’t say how to get someone’s attention or break into a conversation gracefully if you happen to be attending an event by yourself. One woman I know approached me at one point and asked why I was by myself. She claimed that everyone in NALBO knows to open up their circle to others. But I didn’t even know how to ask.
At the same time, I did witness an example of how NOT to network during a couple of short breaks in the action at dinner, when two attorneys from the same firm (at different times) ran up to our table and essentially threw their business cards at me and the woman I was seated next to before running back to their seats. They didn’t know whom we were, and didn’t seem to care.
Anyhow, any advice on my introverted ability to network?
You can do it!
2) It’s ideal to attend events with a “community service mindset.”This means you go with the intention of helping your community (all the event attendees) by offering help to others first. If someone offers you help, well, that’s just gravy.Let’s start with how you can handle the first scenario. When you are solo at an event, and find yourself outside a circle of people you’d like to join (maybe because they’re talking about something fun and laughing or it’s a topic you know all about), the best thing to do is to approach the group with a warm smile and try to make eye contact with one of them, and if someone else is in mid-sentence, quietly ask, “May I join you?” And if you’re really feeling brave, add on a, “I’m a new to this event (or group or city).” Or, “I believe he had over 2 million hits to that video on YouTube.” Or, “This sounds like a fun group.” You get the idea. If you soon find that there’s a lull in the conversation, or separate conversations start, you can either say with a smile, “Hi everyone, I’m Sandy Jones-Kaminski.” Or, just turn to one of the people next to you and introduce yourself to them with a warm smile, offering your hand for a nice firm (not limp, not bone crushing) handshake, and introduce yourself in a similar fashion.At group events like the one my friend attended, I always ask if the people I meet are members of the group or association. It starts a conversation where you can learn more about the group and the person by asking how the group has helped their business or career development. And, if you’re not a group-crashing sort of person, I have two other pieces of advice that I’ve used and have seen help solo attendees again and again:
1) Find the event’s host(s) or any of its sponsors and introduce yourself to them with the same warm smile and handshake as above, and then thank them for hosting and/or sponsoring the event. Remember, these people are hosting the event and they want everyone there to have a good experience, just as you would if you were hosting a party or event. You can then ask about their connection to or role with the group/event and find out what their goals are for the evening. You’d be surprised what you’ll learn and maybe even realize a few ways you might be able to offer them help. And, if you don’t immediately realize anything, ask for their card and make a note of their need on the back of it. Let them know that you’ll be in touch if you come across whatever it is they need in the future. At that point, explain what made you attended the event and you’re your own goals for attending, and just wait and see what happens next. More often than not, they just might try to help you connect with other folks at the event or will follow up with you via email or phone.
2) Get in line for something, whether it’s food or drink or the bathroom (seriously), and use that time to ask the person of your choice (in front or behind you), if they’re connected to the event or a member or know anyone that was nominated, or if you sort-of know the basics about them due to of the nature of the event, ask them what has become one of my all-time favorite openers, and which anyone can answer…find out what they’re working on these days. For example, “Hi Britney, good to see you. Sandy Jones-Kaminski from Bella Domain Media (in case they look like they don’t remember you), we met at the spring luncheon. How are things going? (Let them answer.) So, what are you working on these days? Anything exciting?” Sometimes the answer is something fun like, planning a trip to Australia or it might be something that will enable you to discover a way you can assist them by connecting them to a resource or knowledge. And, if there aren’t any lines to be found at the event, then just look around for another solo person and practice any of the above. I’ve met some of my favorite contacts that way and they now make it a practice of doing the same thing whenever they attend any type of event.
In closing, I want to make a plea here to all the non-reluctant networkers out there to please make it one of your goals for the evening to help make it easier for our introverted friends to join the circle when they approach by being the one to smile at the newcomers and welcome them into the group. Or if you see them standing solo, wave them over or just walk over and introduce yourself and bring them back to the group. How easy is that?
P.S. In regards to the bad behavior my friend experienced at the hands of the business card tossers, I recommended she send them a copy of or link to my book, “I’m at a Networking Event—Now What???” because I have an entire chapter on what NOT to do at networking events, and, boy do they need coaching at that firm. Not only are they damaging their firm’s brand, it’s that type of behavior that helps creates reluctant networkers in the first place and it really must be stopped!
P.S. Know anyone that needs a few more practical tips to help them further develop their networking muscle? Point them to my book, “I’m at a Networking Event–Now What???” on Amazon, or just Like my Facebook page: Facebook.com/networkingknowhow.