Are you a consultant or a service provider? How many non-billable brain picking sessions did you sit through so far this year? Or, on the flip side, how many brains did you try to pick for free this year? I think we should start a National Do Not Brain Pick registry and I want to be on it!
I know I’ve written about this before, and even referenced Matt Youngquist’s spot-on post about banning the phrase “pick your brain,” but based on what I’ve experienced, witnessed and heard during the first quarter of 2010, not that many people are getting the message. One of my favorite quotes Matt shares in his blog post is from Jeffrey Gitomer, “People call me all the time and ask to buy my lunch so they can pick my brain. My response is: ‘I have a $1000 an hour brain-picking fee, so I’ll buy your lunch!’ That stops all the bloodsuckers.”
And then in Kevin Dugan’s popular blog post titled, “Can I pick your brain?” he states, “Sending someone a note asking to pick their brain is the equivalent of saying you want them to work for free.”
If you are a consultant or a service provider you are no doubt all too often faced with the brain picking request. And, maybe, if you’re lucky, the other party will at least offer to buy your coffee or drink, or occasionally lunch. However, more often than not, you’ll only receive a “Thanks for meeting with me.”
In my book, “I’m at a Networking Event–Now What???” I write about the etiquette around follow-up meeting requests after meeting new people. I strongly encourage folks to show their gratitude for the meeting by, at the very least, offering to buy the other person’s cup of coffee, and have since added to my workshops that if they already have something to drink or they decline, when you go up to buy your latte, buy a $5 gift card and give it to them with a smile and say, “Thanks so much for making time to meet with me and I really want your next coffee to be on me.”
But, back to the brain picking sessions…..as Matt asks, “Do you even know folks who charge only $3.50 an hour for their expertise?” I don’t, and wouldn’t take advice from them if that was the highest value they placed on their intellectual capital.
Sometimes it’s much worse for me as both a consultant, service provider, and having a reputation as an “idea person” and “connector,” because more often than not, most folks I’m barely acquainted with think nothing of asking me to:
a) make an introduction to a highly valuable (potentially lucrative to them) relationship (notice I didn’t say “contact”) that I’ve worked years to develop, maintain and typically protect (which is why their target and I have a relationship and are not just “acquaintances”), without acknowledging the value, size or real agenda of the ask. Usually, it’s that they want to pitch them on their services or sell them their product and generate revenue (money) from the new connection.
b) meet for coffee because they want to “pick your brain” (PYB) about how to start using social media in their business, effectively and cheaply promote their new site, network effectively at an industry association event, which companies to pitch their service or product to, review their site content for relevancy, the list goes on.
The things listed above are classic business development, marketing or networking strategy activities and are things I making my living doing, so why would someone ask me to do these things for free (or a cup of coffee)?! At the very least, it would be nice if they ASKED ME what I currently needed help with first or suggested some kind of equitable trade we could do in exchange for the pieces of brain matter or social capital they intended to acquire from me. For example, would I ask my mechanic to change my oil without offering him my credit card or maybe a website content refresh? Do I ask my accountant to file my annual LLC paperwork without expecting an invoice or at least offering to set up a Fan page on Facebook for her small practice?
Nicole Jordan writes about “Classic PYB behavior” in her blog post titled, “No. You can’t pick my brain.” She asks, “Would you ask a lawyer to coffee to “pick his brain?” and accurately states that, “Creative ideas and connections are the real currency in this digital economy,” and observes that “Strategic and creative counsel is one of the most under-monetized aspects of being in the communications and marketing business.” She’s right and I’m going to start doing as she suggests:
From now on, and especially for people who I do not know well (you know who you are): I will tell them I am happy to meet, that I am flattered they asked, and that because my time is extremely valuable I don’t do these PYB (or “sounding board”) sessions for free. My brain is now available by the minute via this handy tool.
Nicole also shared that, “Most of the time I’ve said this, they’ve understood and honored it. The ones that got a little ruffled, are the ones who will suck you dry and likely leave you paying for your own coffee. And theirs. Run. Fast.”
P.S. If you like this type of thing, you’ll enjoy my book – I’m at a Networking Event–Now What???: A Guide to Getting the Most Out of Any Networking Event. Just sayin’…